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Design Brief

for project CarNet new logoheld by carnet

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A Logo, Monogram, or Icon | Created by carnet

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Creative Brief

 

  CarNet new logo

 

  CarNet

 

 

 

  Yes

 

  CarNet is a small volume niche car buying portal at www.carnet.com.au in Australia.
We are launching a new site in a few weeks that repositions CarNet as an efficient indexing and search engine for cars. In addition to taking stock list feeds from Dealers, the new site crawls and indexes car sales information found on the web.

 

  Automotive

 

  Logo Type
Abstract Mark
Web 2.0

 

  Cutting-Edge
Clean/Simple
High Tech

 

  Black and white with red spot color

 

  2

 

  Please refer to:
http://www.carnet.com.au/sales/logospec.html

 

Download project material

 

cnlogo_333x73px_909.png

So far 25th Oct 8:28Am Australian Eastern Standard Time, we have received 9 drafts. Thank you to all that have taken the time to participate. The design by McClaura is probably closest to the mark so far.
The designs featuring a car outline are too close to one of our competitor's concepts (as shown in the guideline doc linked from the brief). To make life easier for all.
Please see the attached rough version. Something like this IS what we are looking for. The red is not rich enough in this sample. Note the way the "r" nips into the "N". The best close interpretation of this, perhaps in slick Web 2.0 treatment will find favor. I hope this helps. By all means continue to offer any inspired alternatives!

 

   

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