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Design Brief

for project Card & Gift Retail Storeheld by mfalkowski

Won

Draft selected as a winner

A Logo, Monogram, or Icon | Created by mfalkowski

  • Prize
    $99
  • Drafts
    72
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Card & Gift Retail Store

 

  the card shoppe

 

  greetings and gifts

 

  No

 

  Retail Store. Currently call "Terry's Cards & Gifts".....re-branding at "the card shoppe".....we follow a very similiar model as Hallmark Stores.

 

 

 

  both

 

  Unique/Creative
Clean/Simple
Local/Neighborhood
Fun

 

  Red, Blue

 

  not sure

 

  The logo will be used on a storefront sign.....the max height of the sign is 2 feet, with width at 10 feet or 15 feet. We will be using the American Greetings Logo on the sign which uses up around a 2 foot by 7 foot footprints. Leaving the logo as a 2 foot by 3 foot footprint, or a 2 foot by 7 foot footprint, depending on the size of the sign we will use. I would try to incorporate a greeting card or gift symbol in the logo, or anything that would help identify or store. The name of course is very defining.

 

Download project material

 

SIGN_88.pdf

Hi. I've eliminated designs and have ranked logos 47, 50 & 56. I'm leaning towards logo #47 complexity, however, the graphic is a little confusing. It looks like part card, part gift? Can this be improved? Draft #56 needs work on the graphic. I have uploaded a pdf of our current storefront sign design and I screen printed the three drafts and pasted them on the sign. The colors of the logos need to compliment the American Greetings logo, but not get lost. Thanks.

 

   

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