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Design Brief

for project Car Subwoofer Box (LAB!) Logoheld by LABF01

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Creative Brief

 

  Car Subwoofer Box (LAB!) Logo

 

  LAB!

 

  life | after | bass

 

  Yes

 

  We are a builder of high-quality subwoofer boxes. We specialize in custom-built car speaker cabinets (woofer enclosures). Our products are made of 3/4" MDF wood, and most are custom-built to order.

Our developer is currently working on our website (www.lifeafterbass.com). Please disregard any current design on the site, as the site is in the process of being totally redesigned. Here is a brief list of some of our competitors websites:
1. www.fishercustoms.com
2. www.khaotikenclosures.com
3. www.subzeromfg.com
4. www.atrendusa.com
5. www.klausaudio.com

 

  Audio

 

  Symbolic
Abstract Mark
Initials
Web 2.0

 

  Cutting-Edge
Unique/Creative
Modern
Industry Oriented
High Tech
Retro

 

  We would prefer 3 colors. We don't have a preference on colors, but want something modern (either vivid or pastel). Our site will be dark with colored accents, links, and images. The LAB! website will look similar to these sites:
1. http://www.activeautowerke.com
2. http://www.wheelsto.com
3. http://www.logodesignworks.com

 

  3

 

  There are 3 concepts we had in mind, but we're always open to fresh ideas.

Concept #1: Have the "LAB!" characters in some type of large 3D graffiti-type characters. Below this would be the tagline "life | after | bass". For this concept we would like a strong urban theme like used in these logos:
http://www.logodesignworks.com/blog/top-10-urban-logos

Concept #2: Use a car subwoofer box diagram (blueprint) as the main image/icon. I can attach examples of this box diagram, but please don't use these exact images. Of course, still have the company name and tagline (they'll just be less prominent). This concept may look better with a more modern theme, but that's fine also. If there's some way to incorporate some type of urban hints that would be great as well.

Concept #3: Have the "LAB!" letters in block-type characters wrapped around a box-shaped object (symbolizing a subwoofer box). The "LAB!" characters would have a block-type structure--basically the same shape as a car speaker box.

Again, please don't limit yourselves to these 3 concepts alone. I'm open to ANY fresh ideas and concepts.

 

Download project material

 

box_example_1_1856.jpg

Example of a box diagram.

 

box_example_2_1857.jpg

Another example of a box diagram.

 

doi_1909.jpg

Another concept we're open to is something similar to this DOI logo.

- Looks great (very clean, vivid, and professional)
- Would go well on a pressed metal plate
- It's industry-related with it's spectrum analyzer equalizer (overused concept, but this one looks great!)

 

   

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