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Design Brief

for project Business logo/symbol, cards & stationary - LEAD to SUCCEEDheld by JillWheeler

Won

Draft selected as a winner

A Logo, Monogram, or Icon | Created by JillWheeler

  • Prize
    $225 Guaranteed
  • Drafts
    136
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Business logo/symbol, cards & stationary - LEAD to SUCCEED

 

  LEAD to SUCCEED

 

 

 

  No

 

  We are a Learning & Development Company with a twist! ... Our USP is that we primarily work with horses, in ground based activities, to train Leadership skills in people. This approach is called Equine Assisted Learning. Our target market is Corporate / Business although we also work with individuals for personal development. Our approach is focussed on People Development and NOT Horsemanship.

 

  Education

 

  Symbolic

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Abstract

 

  Gold & Black.
We would like the colours used in the winning project on this site named 'The Ternate Group' by Sergem (designer). We particularyl like the way the designer has used different shades of gold/effects, within the design to make it stand out or 'shine'.

 

  2

 

  Attached is a sketched idea which we would like to see worked up with graphics.
As our business also carries out Learning & Development work, without horses on occasions, it is important that we avoid a too obvious 'horsey' design, however, a subtle horse element included, is preferred. In the attached idea, the circle represents a person/ Leader being followed by a horse, (represented by 4 horseshoes) which could also be seen as people / or a team.

 

Download project material

 

LEAD_to_SUCCEED_design_brief_7953.pdf

LEAD to SUCCEED design brief sketch

 

LtoS_8428.ai

Please find attached file for logo/symbol to be used in this project. Many thanks.

 

   

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