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Design Brief

for project Business Logo - love2brew (Home beer/wine/cider brewing)held by love2brew

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Creative Brief

 

  Business Logo - love2brew (Home beer/wine/cider brewing)

 

  love2brew

 

 

 

  Yes

 

  The love2brew logo is a very critical part of our business. As we seek to develop the first true brand in the homebrew community we are looking a logo that is unique, iconic, and aesthetically pleasing.

The following is a brief summary of some logo characteristics; please feel free to use your own artistic interpretation on the logo.
- Something that looks fun, simple, modern
- Possible with a bright color combination; please note that the color theme you choose will dictate the website to a certain degree.
- Popular icons in homebrewing: Grain / Grapes / Apple / Mug of beer/ hops (feel free to incorporate all or none)
- Will be used for the website, store locations, t-shirts etc.
- Branding/Marketing is a huge focus of our company; one of the ones will be create a brand and distance our self from competition. When reviewing your design try to envision it plastered all of the place and see if it’s something that would be easily recognizable with some repetition.
- You may want to emphasize the “love2” aspect as we may spin it off. Distant future however not a priority.
- Maybe a heart in the logo? Maybe not?

 

  Hobbies

 

  Abstract Mark
Initials
Illustrative
Web 2.0

 

  Unique/Creative
Clean/Simple
Modern
Industry Oriented
Fun

 

 

 

  3

 

  Examples of industry logos:

www.homebrewing.com - (This is the only logo I like in our industry.)

I am not really a fan of the following but some make good use of the industry themes.

www.morebeer.com / www.homebrewers.com / www.austinhomebrew.com / www.midwestsupplies.com /
www.monsterbrew.com


Feel free to contact me with any additional questions.

 

Download project material

 

LogoRequest_4208.docx

More detailed logo request details

 

   

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