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Design Brief

for project Business Logo for The Clarkson Groupheld by hrp123

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by hrp123

  • Prize
    $250
  • Drafts
    136
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  •  Winners
    1
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Creative Brief

 

  Business Logo for The Clarkson Group

 

  The Clarkson Group

 

 

 

  Yes

 

  The Clarkson Group is a Healthcare Consulting firm with 2 service lines:

1) Healthcare consulting (change management, process improvement, communications, business analytics, privacy)


2) Medical device consulting (regulatory, new product introductions)

current website is www.clarksongroup.ca. In the process of redoing the website completely. It does not work for us at all other than it returns reasonable search results in some areas. Website mentions manufacutring which will no longer be part of our business.

 

  Consulting

 

  Logo Type
Abstract Mark

 

  Unique/Creative
Clean/Simple
Corporate
Modern

 

  Currently use a 3 coulour design in browns and black but find it hard to work with when putting proposals and presentations together. Browns either look too close to the black or are too russetty in Word.

We use the MS office suite of products and use Smart Art and coloured tables a lot so having something that we could set up a goo MS template with would be nice.

A lot of our partner companies use blues and greens (originally why we chose brown - to set ourselves apart but now wonder if that was wise...not sure). I would like to see some samples in bluses and greens - see competititors/suppliers Healthtech, Dapasoft and Novari.

 

  not sure

 

  Want somethingo that looks great on white background and that can be used on a coloured background in silhouette.

 

   

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