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Design Brief

for project Business logo for smoothie drink shopheld by supergabe

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A Logo, Monogram, or Icon | Created by supergabe

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Creative Brief

 

  Business logo for smoothie drink shop

 

  Smooth Dude's

 

  Smoothies, Juice & Java

 

  Yes

 

  Smooth Dude's is a smoothie shop that sells mostly health oriented smoothies, juices and coffee. "Indulgent" smoothies/milkshakes are also on the menu.

Think of Starbucks meets Smoothie King.

The target audience is fitness oriented people and high school aged teenagers (the shop is very close to a high school).

Smooth Dude's provides a "hangout" atmosphere similar to coffee shops.

 

  Beverages

 

  Logo Type
Symbolic
Abstract Mark

 

  Unique/Creative
Sophisticated
Modern
Fun
Illustrative
Playful/Cartoonish
Youthful
Abstract

 

  Baby blue, bright red...splash of bright yellow

Think Houston Oilers + a splash of yellow.

It is a smoothie shop, colors need to be bright and they need to "pop-out"

 

  3

 

 

 

   

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