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Design Brief

for project Business Logo for Human-Rock Fitnessheld by Pourya

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A Logo, Monogram, or Icon | Created by Pourya

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Creative Brief

 

  Business Logo for Human-Rock Fitness

 

  Human-Rock Fitness

 

  Solid Body - Solid Mind - Solid Life

 

  Yes

 

  This design is for a new Personal Training Business whose main focus is on outdoor Boot-camps/Fitness-camps. Private Personal Training will be offered as well.

The logo will be used on everything from fliers, banners, business cards, website, shirts, towels, hats, etc...so it would need to present well on multiple backgrounds, possibly even a light camouflage.

The Boot-camps are fairly unique in that they will be scientifically based to get optimal results and, yes, rocks will actually be involved during some of the exercises. The logo should be as unique as the bootcamp and should NOT have a military feel.

Feel free to include the tag line in your design if you choose, but it's not completely necessary.

 

  Sports

 

  Logo Type
Symbolic
Abstract Mark
Illustrative

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Outdoors/Natural
Abstract

 

  I would like to see a slate/gray color on white with some mix of a sporty orange. You can use a couple shades of gray if needed. The orange can also be a darker shade if you feel that will make for a better design.

Again, open to your creative ideas and suggestions.

 

  not sure

 

  Despite all of the suggestions that have been thrown out, ultimately the design needs to be clean, simple, and recognizable. It should capture the feel of being as solid as a rock, and portray that our clients will be working out with natural elements such as rocks.

If you can capture that in a design, you will capture the prize.

I will do my best to stay in good communication with everyone.

Thank you in advance!

 

   

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