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Design Brief

for project Business Logoheld by ryanmarks05

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A Logo, Monogram, or Icon | Created by ryanmarks05

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Creative Brief

 

  Business Logo

 

  Paleo2Go

 

  Making Paleo Easier

 

  No

 

  Paleo2Go is a premium food company that will deliver pre-packaged Paleo Diet meals to Crossfit fitness centers in the Puget Sound region of Washington State. Customers will place their orders through their Crossfit gyms, and have their orders delivered once a week.

For background, the Paleo Diet is a natural diet that promotes eating meat, vegetables, fruits, nuts/seeds and selected oils. Crossfit is a fitness program which promotes the Paleo Diet to its members for both changing body composition and maximum fitness performance.

 

  Food

 

  Logo Type
Illustrative

 

  Clean/Simple
Industry Oriented
Playful/Cartoonish
Masculine

 

  I would like to incorporate the colors of green, red to keep with the theme of vibrant, nutrient rich food.

 

  3

 

  What my goal for this project is to (ambitious I know) incorporate the ideals of Crossfit and the Paleo Diet for the active individual in to 1 logo. The logo I have described above should connect these concepts immediately to my customers, also also cause them to laugh or smirk from the creativity of connecting them this way.

 

   

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