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Design Brief

for project Business Logoheld by classicphotography

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A Logo, Monogram, or Icon | Created by classicphotography

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Creative Brief

 

  Business Logo

 

  Classic Photography

 

  Graduation Photography. Perfected.

 

  Yes

 

  Classic Photography is a company that specializes in commencement / graduation photography as well as graduate portraits. The company's website is www.gradphotos.com, and it explains in detail what the company does. The current logo (shown in the bottom left) was created in 1997, and needs to be updated. (It is not necessary to have the "Inc." in the company name.)

 

  Photography

 

  Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated

 

  This will be printed on letterheads, envelopes, and will also appear on the website. So 2 colors would be best. The company does not have any "official colors", so whatever you think would look best for stationary and the website.

 

  2

 

  The logo of the nearest competitor can be found at: http://www.gradimages.com. This logo should not look like theirs. Also, the tag line for Classic Photography is, "Graduation Photography. Perfected." Feel free to use that in the design if it fits. But if not, that's fine also.

 

   

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