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Design Brief

for project Burton Englishheld by thehardcorps

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A Logo, Monogram, or Icon | Created by thehardcorps

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Creative Brief

 

  Burton English

 

  BURTON english

 

 

 

  No

 

  This business is a language learning school. We are starting with english but have long-term plans to open into other languages, specifically chinese, spanish, and portuguese. Our school functions in two ways: 1- via internet training (videos, exercises, and skype lessons) and 2- live classroom training given in private school after-school programs. We DO NOT have our own locations. The logo must be easily recognizable as it will be online and on other schools's signage. We are a mix of old-school learning techniques (derived in the 1800's) coupled to cutting edge technology. We would like everything in the school, including the logo, to portray this mix.

 

  Education

 

  Illustrative

 

  Cutting-Edge
Clean/Simple
Traditional
High Tech

 

  Our languages will be attached to colors. english will be blue, chinese red, portuguese green, and spanish yellow. The background would be the antique wood of the sign.

 

  not sure

 

  ***VERY IMPORTANT*** I already used logoworks and they screwed this one up bigtime, even with a picture. Our idea is to have a universal logo that will serve as the online logo, the physical sign (that hangs outside the schools), would be the appearance of our business cards, etc... My idea is to have a simple, rectangular antique wood sign, (imagine three or four slats like those of a ship) with the BURTON english logo in stainless steel. Backlighting the steel will be LEDs in the color of the language (as mentioned in the color section). BURTON chinese will have the chinese part of the logo in original chinese script, spanish as espanhol, etc... The website entrance would have the signs in flash swinging in the breeze ever so slightly, creaking a little (think western movie). This is MY idea, I would like to see yours based upon this kind of inspiration. I need a logo that is universally recognizeable no matter the media format. Every logo in Brazil (where we are based) for english schools is a tired red,white, blue logo with very little design style. Brazilians (and the world) and becoming very style sensitive and I want this one to punch with it simplicity, yet stylish design. I welcome your artistic interpretations of my inspiration for Burton and want to thank all who will apply their ideas to this logo! THANKS!!! Mike

 

Download project material

 

logo_concept_4919.jpg

This is my concept, the one that I described. I envision it as modern and antique as well as useable as a business card, logo online and the real world. I would like to see your OWN idea, or your take on MY idea. Thanks again!

 

   

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