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Design Brief

for project Brand logo- Kisado Fitness held by skathol

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A Logo, Monogram, or Icon | Created by skathol

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Creative Brief

 
  Brand logo- Kisado Fitness

 
  Kisado Fitness

 
 

 
  Yes

 
  Kisado Fitness® is a new fitness franchise company. Our product combines components of boxing, plyometrics, strength training, and yoga to improve flexibility, agility, strength, speed, and endurance. Much of this improvement is gained through the integration of high intensity interval training (H.I.I.T.). Our research-based intervals provide optimal weight loss and oxygen uptake while building phenomenal core strength. One of the main features of Kisado is the bag work segment where participants are physically challenged while learning striking skills. To find out more about the Kisado Fitness product please check us out on Facebook at www.facebook.com/kisadofitness.

We feel that the logo should be comprised of three components:
1. Brand Mark – Which we hope will eventually bring recognition without having to see the brand name.
2. Brand Name – “Kisado” which is a made up word meaning the way of the western warrior
3. Qualifier – "Fitness' or "Interval Fitness" which will describe what the product is to consumers. This can have either equal or lesser prominence to the brand name.

This brand logo must be functional as it will be used to represent the product on commercial signage, merchandise, apparel, and marketing material. Currently we are thinking that there are three different way to approach the logo design:
1. A fanciful design which uses the "K" and "F" as the mark
2. A more abstract mark that represents an element on the product (interval training, athletic activity, intense workout)
3. A design that directly incorporates a visible representation of the activity (Boxing Bag, Individual Punching, etc.)

 
  Sports

 
  Symbolic
Abstract Mark
Initials
Illustrative

 
 

 
  Black, red(r-173g-36b-48) would be open to other colors as well.

 
  not sure

 
  We are not looking for designs that incorporate overused designs, Stickish figures, happy fuzzy looking logos,
or Cartoonish images. We are not interested in standard logos like Snap fitness, anytime fitness, or Zumba fitness looking logos.
We are looking for a logo that is Bold, simple, and not trendy. Also, we need this logo to be able to stand alone from the brand name on marketing material, apparel, and commercial signage. We are looking for a logo that will send an empowering experience but is not to overly aggressive.

IF there are any questions or would like more information about what we are looking for in a logo please contact us at 1-605-422-2103 or email us at Spenc.Kathol@gmail.com

 
   

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