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Design Brief

for project Blast Dashboardheld by Myles

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A Logo, Monogram, or Icon | Created by Myles

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Creative Brief

 
  Blast Dashboard

 
  Crystal Communication Technologies

 
  Effective eMail Marketing – Knowing versus Wondering

 
  No

 
  This project is to create a logo for a new product titled, Blast Dashboard. The product intergrates eMail marketing campaigns, commonly called email blasts, into customer relationship management (CRM) tools.

The BlastDashboard product features and benefits include:
1. On demand, eMail effectiveness metrics at a glance
2. Comprehensive and cohesive view of marketing efforts at a granular level down to each person (tie all of your campaigns and lists together on demand)
3. Arming your Sales Team with the knowledge of your customer’s needs on demand
4. Know the effectiveness of your campaigns versus thinking your campaigns is effective
5. The ability to analyze, improve, and put a laser focus on your marketing message
6. Leverage email marketing results with your CRM data
7. Qualifying, quantifying, and evaluating your customer’s needs
8. Its the bridge between your email lists, cross campaigns, and your CRM data
9. Removes the headaches of email list and email campaign management
10. Simple to use

The price will be around $400 a month and a $1,500 setup fee.

We foresee delivering add on products such as BlastTemplates, BlastWebpage Designer, BlastCampaign, etc.

 
  Marketing

 
  Symbolic
Abstract Mark
Initials
Illustrative
Character

 
  Unique/Creative
Illustrative

 
 

 
  not sure

 
 

 
   

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