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Design Brief

for project Auto D.R. logoheld by curtishardy

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A Logo, Monogram, or Icon | Created by curtishardy

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Creative Brief

 

  Auto D.R. logo

 

  Auto D.R.

 

  The Auto Dealers Resource

 

  No

 

  Auto D.R. is an automotive reconditioning vendor for auto dealerships. We repair the interiors of cars to get them ready for sale. We repair the leather, vinyl, hard plastic, cloth upholstery, and the carpets of the vehicles as necessary. We can also do some minor repairs on the exterior of the vehicle such as restoring headlights and plastic trim. These services increase the value of the car.
Inventory maintenance is also a large part of our business. After the car has been repaired and detailed, we come back weekly and keep the car clean as necessary until it sells. As a mobile unit we go to the customer and can perform all of our services on location. We are a resource for the auto dealer to get their inventory ready for sale and keep it looking great. Auto D.R. is The Auto Dealers Resource.

 

  Automotive

 

  Symbolic

 

  Unique/Creative
Clean/Simple
Modern
Industry Oriented

 

  Green and Gray or Green and Black. I'm open to other color combos, but green is my favorite color.

 

  2

 

  We are going to use this logo on our mobile vans, business cards,as well as marketing and promotional materials (shirts, hats, etc.). So the logo needs to look good blown up (logo on a van), and small (on a work shirt). We are a mobile unit so it should be easy to read/see as we drive by, or others drive by us. We don't have a store front so the sides of our vans are the main visual for all of our customers. We do have one major competitor that has a presence nationally, autoqual.com. We do everything they do, so their website can give you a better idea of what it is that we do. We market ourselves directly to car dealers, we very rarely deal with the general public. The van we use is the Dodge caravan cv (cargo edition) if that is any help.

 

   

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