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Design Brief

for project Art Off The Wall business logoheld by dsolan

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A Logo, Monogram, or Icon | Created by dsolan

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Creative Brief

 
  Art Off The Wall business logo

 
  Art Off The Wall

 
  Personalized Photo and Video Creations

 
  Yes

 
  We create high quality, creative, personalized photo collages, DVD slide shows (with footage) and graphic design to commemorate and celebrate family members or other loved ones and special occasions. We help preserve life's precious memories. Most customers have approached us for weddings, anniversaries, birthdays, graduations, funerals, family reunions, 1st Communion, year in school, year in sports, baby's first year, etc. The business name comes from the notion of people bringing us their "art off the wall", eg. the photos and memorabilia in their homes that they'd like to have celebrated. We also do voiceover documentary DVD's, photo retouching and VHS transfers to DVD.

Here are URLs that show off the work we do:
http://www.artoffthewall.com/home.htm
http://www.artoffthewall.com/collage.htm
http://www.artoffthewall.com/video.htm
http://www.artoffthewall.com/design.htm
http://www.facebook.com/media/set/?set=a.102999653132568.3679.102995266466340&l=b5ca5ffb04

 
  Photography

 
  Symbolic
Abstract Mark
Illustrative

 
  Unique/Creative
Sophisticated
Traditional
Illustrative
Feminine

 
  I am interested in the light purple that is currently in place: http://www.artoffthewall.com/home.htm It would be nice to have a secondary color of seafoam/sage green play off of this, as is seen here: http://www.partypail.com/ I am open to suggestions though.

 
  2

 
  I can't help but think that the "A" in Art would make a nice easel as part of the logo's graphical element. I was afraid of this being too much about art vs. photography though, and perhaps overplayed? Other experiments involved the "A" and the "W" blending into or playing off of each other. I like the blend and play of the "i" and "w" here: http://www.islandwholesaler.com/ but don't know if this would translate to Art Off the Wall. I would think a that a picture frame would be involved (or a subtle reference to one) and perhaps a film strip - showcasing the core offerings of photo and video creations. Open to ideas on all of this.

 
   

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