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Design Brief

for project American Fast Foodheld by weidley

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A Logo, Monogram, or Icon | Created by weidley

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Creative Brief

 

  American Fast Food

 

  American Fast Food

 

 

 

  No

 

  This will be a new fast food franchise developed for China serving hamburgers, chicken burgers, french fries and a variety of drinks. The sites will be small, storefronts in shopping malls rather than full blown stores, with abbreviated menus. Keep in mind I will need room to insert a translation of text using Chinese characters.

 

  Food

 

  Logo Type
Abstract Mark
Character

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Industry Oriented
Abstract

 

  I like the standard fast food bright red, yellow with black trim but am open to new ideas.

 

  3

 

  I leave that to the creative minds. Noting to avoid here in China, they translate copyright to mean, copy is our right.

 

   

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