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Design Brief

for project Adelphi Automation Logo Icon Design held by pstout

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Creative Brief

 

  Adelphi Automation Logo Icon Design

 

  PLEASE READ DESCRIPTION

 

  real solutions for the real world

 

  No

 

  Adelphi Automation

After several years as a sole trader using the company name ‘Acensys Ltd’ we are now a larger engineering, software and automation company wishing to re-brand and re-launch. After some consideration we have taken the name ‘Adelphi Automation’. We are also happy with the fonts (ITC-Binary Adelphi.AUTOMATION) we have selected for the company name, but now wish to have an appropriate, complementary company logo.

About Us
Name: Adelphi Automation
Business: Robotics, Automation, Control Systems, Industrial Software, Light Engineering
Industry type: Industrial Automation
Core Values: reliable, technological, dynamic, creative, partnership, adaptable, knowledgeable
Clients: Sharp Electronics, Kingspan, Airbus, Unipart
Comment: As an expanding company we will be venturing into other areas other than just automation for example telecommunication so we do not wish to have an icon which would restrict the expansion.

 

  Engineering

 

  Web 2.0

 

  Unique/Creative
Sophisticated
Modern
Industry Oriented
Abstract

 

  This is our website wish is currently under development
http://www.wavemonkey.net/adelphi-web/index.html
But we are still not quite happy with the 'twisted ball' logo icon and need something different

 

  3

 

  Logo Style: smooth, flowing, contemporary
Colour: electric blue /white /deep blue
Logo Type: Abstract
Desirable Attributes: still strong using b/w or greyscale, still identifiable when used as a small favicon. Still strong/distinct when printed
Design Suggestions: triangular, circles, 3d, flowing, twisting, overlapping, movement
Comment: As an expanding company we will be venturing into other areas other than just automation for example telecommunication so we do not wish to have an icon which would restrict the expansion.

 

Download project material

 

ITC_with_Corkscrew_Icon_1__6281.pdf

I've just uploaded a pdf of examples of our existing company logo together with the existing logo icon (the twisted ball) that we are asking designers for an alternative design (icon only). The existing twisted ball isn't quite what we feel sums up the company. Hope this helps.

 

ideas_6322.jpg

Hi, you designers are now hitting your stride with designs and are getting the feel of the task. Just to Keep things rolling and those juices flowing I've uploaded a jpg of some ideas from myself. Hope they kick off your own thoughts

 

   

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