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Design Brief

for project 4950 Travel Groupheld by 4950travelgroup

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Creative Brief

 

  4950 Travel Group

 

  4950 Travel Group

 

 

 

  No

 

  The design is for a new travel agency which will focus its business primarily on family holidays & vacations to Disneyland & Disney World resorts as well as Disney Cruise Line excursions. We will also be booking cruises on other lines so we don’t want a logo which says just “Disney.” We do, however, have some ideas to present both a nautical look as well a request for designers to come up with something which will subtly say “our primary bookings are to Disney” properties. The design will be utilized for business cards/stationery as well as used on our web site and other marketing tools.

 

  Travel

 

  Abstract Mark

 

  Unique/Creative
Corporate

 

  We have already developed a colour palette: Blue (19,16,87); Purple (88,26,93); Red (165,38,31); Orange (210,74,14); Gold (253,142,27). Additionally, we love gradients or when different darker/lighter shades of a colour are utilized or both.

 

  3

 

  We would like ‘4950’ to standout from ‘Travel Group’ so it can be used on its own. A possibility would be to use an ‘art deco’ font such as Anna for the number. Instead of the number 0 in 4950 we were looking to use a compass possibly striking through the 5 or off center to the right to give it added dimension. The compass should be more iconic than a true compass.

We see the blue being utilized for the ‘4-9-5’ & ‘Travel Group’ then one, two or three of our other colours used for the compass. We would like to utilize the compass by itself as a secondary logo.

Finally, above we mentioned subtly saying our primary bookings are with Disney. If possible, we would love to see a ‘Hidden Mickey’ somewhere in the compass. A ‘Hidden Mickey’ is a representation of Mickey Mouse that has been inserted subtly into the design of a ride, attraction or somewhere else on a Disney property. The most common ‘Hidden Mickey’ is a formation of three circles that may be perceived as the silhouette of the head and ears of Mickey Mouse. A true ‘Hidden Mickey’ is one that is not meant to be seen immediately.

We would love to see a silhouette – and the circles do not have to be full circles – somewhere in the compass. It could come from a lighter or darker shade of a color adding depth to the logo somewhere. Again, the key word is subtle.

 

   

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