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Design Brief

for project CrossFit North Chicagoheld by crossfitnc

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A Logo, Monogram, or Icon | Created by crossfitnc

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Creative Brief

 

  CrossFit North Chicago

 

  CrossFit North Chicago

 

 

 

  No

 

  This is about CrossFit. A strength and conditioning progam that is constantly varied and incorporates functional movements that are performed at high intensity. Please see CrossFit.com to learn more. You can also check out http://www.crossfit.com/cf-affiliates/ and go to the other affiliate websites to see the trends.

 

  Sports

 

  Logo Type
Symbolic
Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Modern
Industry Oriented
Abstract

 

  Blue, Dark Gray/Silver, Black

 

  not sure

 

  There are a few different directions this could go.

One direction to go is to use a figure similar to (but obviously not the same one) the one in this logo http://www.cihp.com/ but to have it lifting a barbell, dumbbell, kettlebell, or flipping a tire. Would love to see a couple of each if possible.

Another direction to go is to use the above mentioned equipment and just incorporate them into the business name without a figure. For example the equipment could be stacked up leaning against each other on the side of the name or somehow incorporated within the letters or leaning up against the letters. (Not all of the equipment listed above would necessarily have to be used)

I am also open to other original ideas as long as it represents fitness and looks cool!

 

   

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