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Bref Conception

Pour le projet Web site template - tight brief suppliedheld by egene

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Création de Web site | Crée par egene

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Bref créative

 

  Web site template - tight brief supplied

 

  Easy to quickly submit designs with this brief

 

  Financial Services

 

  www.bluecrestcapital.com.au

 

  BlueCrest Capital is a financial services firm that manages investments in foreign exchange (FX) markets, to produce consistent and significant returns for everyday retail investors. The service offers a higher-return alternative to the typical direct investments in shares & property.

The investment service uses a mathematical algorithm that constantly trades global foreign exchange markets with high-frequency micro trades that generate profits regardless of whether markets are going up or down.

 

  Would like the website to use a deep dark blue-grey colour as background to impart a corporate feel. Refer to the downloadable design brief and related additional comments below.

Dislikes: clutter, icons.

 

  Clean/Simple
Professional
Sophisticated
Corporate
Modern

 

  RGB 20,29,42 or something close

 

  RGB 25,37,53

 

 

 

  Arial

 

  top

 

  http://33722.templates.site2you.com/

 

  http://livedemo00.template-help.com/joomla_34099/#

 

  http://livedemo00.template-help.com/joomla_33329/

 

  Please refer to the design brief downloadable at this link and the related comments that follow:

https://www.yousendit.com/download/T2dlWmdxV3JkMnRESjlVag

Notes on the design mock-up:
1. The two slides in PPT represent the home page and then a content page.

2. The dark blue background (1,25,41) is not a fixed choice, however we do like this kind of deep dark greyish blue. Feel free to vary it a little. Also we like the idea of the background having texture and/or gradient.

3. The content used is the actual content except for the 3 images used in the bottom section of the home-page mockup

4. The placement of items on the page is fixed. We want the content to be located where we have placed it.

5. We would like our logo to appear on a white background, however we want the page to mostly have the dark blue background. Feel free to vary the treatment of the header bar.

6. we are open to seeing the top navigation bar being incorporated into the header bar, however we are concerned it will look cluttered

7. For body text we think Arial is the way to go, but are open to other suggestions. For header and link text you will see we have used Calibri, but are open to alternatives. We are interested in seeing a professionals view of how to use different font colours, particularly the blues used in our logo.

8. We want a clean, professional, trustworthy, established, corporate feel for the design.


COMMENTS ON REFERRED WEBSITES

url 1: we like the modern corporate feel of this site and the use of the deep greys

url 2: we really like the use of texture in the backgrounds of this page

url 3: while we do not want a white background site, we do like the clean design of this site and we like the dark blue they have used