ZACR logo

ZACR

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WHAT DOES ZA CENTRAL REGISTRY, ZACR, DO?
* The ZA Central registry is responsible for overseeing the sale of .za domain names.
* They manage the process of acquiring and registering a domain name.
* They mediate disputes.
* They maintain the effective running of the .co.za DNS and all the systems that allow the Internet to operate for South African hosted domains and networks.
* They house the servers that allow you to connect to other computers and networks on the Internet within South Africa.

WHAT IS ZACR’S HISTORY?
* ZACR is an independent body which has been recognised by the .ZA Domain Name Authority ZADNA to administer and manage the .co.za 2nd
level domain name. See http://www.uniforum.org.za/ect/ect-act-advisory.shtml
* Uniforum deals with the registration of domain names 2ndlevel domain names under the .za ccTLD Country Code Top Level Domain .
* Following a meeting on 13 July 2011, the boards of UniForum and ZADNA, in principle, supported a proposal settling the scope and ambit of an MOU so that UniForum could assume the role of the Central Registry.
* This means Uniforum will assume the administration of .co.za, web.za, org.za and net.za.

WHAT ARE THE GOALS? WHY?
* To become a world class registry with a proven track record, through our extensive knowledge of the DNS, reliable infrastructure and operational capabilities.
* To grow the Internet Domain Name Space in South Africa and beyond.
* To foster and create long term relationship with our registrars and resellers.

WHAT IS THE OVERALL GOAL OF THE DESIGN PROJECT?
* The goal of the project is to assign a new identity for the ZA Central Registry.
* The design project should help introduce people to the notion of the Internet as a new business marketplace. Buying an Internet address is like investing in a house, but financially less risky.

WHAT ARE WE TRYING TO COMMUNICATE AND WHY?
* The capabilities of the registry UniForum SA, in comparison with other 2nd level domain name administrators, is currently the largest 2nd level domain name administrator within the .ZA TLD name space with its registration figures sitting at 800 000 as at 20I04I2012. This figure is constantly increasing and we envisage reaching the 1million mark in late 2012
* The potential it has to grow on the continent.
* The proven track record.

ARE YOU TRYING TO SELL MORE PRODUCTS OR GET AWARENESS OF YOUR PRODUCT/SERVICE?
* The new design should introduce people to the brand ZACR.
* The new imagery should be interesting enough to create curiosity.

HOW DO WE DIFFER FROM OUR COMPETITORS?
* The company is run as a non-profit organisation
* The company has an extensive corporate social investment project that endeavours to teach computer technology in resource starved locations.
* The company celebrates its African status

DO WE WANT TO REINVENT OURSELVES OR DO WE WANT TO UPDATE OUR PROMOTIONAL MATERIAL?
* The corporate image must represent a powerhouse in the internet game.
* The new imagery should represent the infancy of the new ZACR organisation, and at the same time communicate the strength and track record of Uniforum ZA.Who is the target market?
* Domain Name Registrars
* Domain Name Resellers
* Regulatory Bodies
* ZA Domain Name Authority
* Trademark Authorities
* Department of Communication South Africa

WHAT ARE THE KEY MESSAGES?
* A New Dawn
* Limitless Potential and Oportunities
* Reliability and Austerity
* Native
* Professional
* Progression and Advancement

WHERE IS IT GOING TO BE USED?
* We are looking for corporate imagery that will be used internally for company letterheads, email signatures, business cards and stationery.
* The logo will be used on all external communications banners, brochures, websites and advertisements.

ANY OTHER VITAL DESIGN INFORMATION?
* The organisation is linked to government not directly so the design should be cognisant of that.
* The design will represent the country on a global scale being the registry that manages and administrates .za domain names.
* See below for the current UniForum logo:
https://www.registry.net.za/images/uniforum.jpg

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