Creative Brief |
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| Website Logo for Luxury Eco Beauty Retailer | ||
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| Embody | ||
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| beauty is a lifestyle | ||
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| Yes | ||
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The viewer should immediately understand the company's combination of eco/organic elements with Designer style and High Fashion in the logo. We want to stray away from the overly used earthy tones and typical grassy green. The logo should be glamourous and luxurious with chic eco friendly traces. The underlying message is that beauty is an entire lifestyle of eco living, not just a superficial outward appearance. In the future we will expand to other lifestyle products (ie. clothing, yoga, home goods, etc) so please don't limit the logo to beauty products only. |
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| Retailers | ||
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Logo Type Symbolic Illustrative |
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Feminine Modern Cutting-edge Sophisticated |
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-The website background will be black -Company NAME "EMBODY" should be in Purple or Lavender, whichever you think looks best -Turquoise Stone-textured accents or letters if poss. or Soft/Pastel Green Accents/Letters (this is the eco element of the logo) -Gold Accents for glamour |
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| 3 | ||
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Overall, we are looking for a mix of Chanel's [http://www.chanel.com/] brand of sophisticated fashion with [Anthropologie.com] originality and eco-style. SUGGESTION: Use the "o" in the word "Embody" to convey the full circle of our lives and all its parts that come together to create beauty IDEA 1: Spell out "Embody" like a mosaic with a mix of fancy jewels, earth stones, flowers, bicycle rims, doilies, bracelets, and any other symbolism of Eco Luxury. **Inspiration from Anthropologie window display: http://allendesigns.typepad.com/.a/6a00d8341c75d353ef0120a8db1636970b-450wi IDEA 2: Make the logo look like a handmade piece of jewelry where there is gold wiring the outline of the letters, purple stone or jewels to fill it in and turquoise accents. **Inspiration from Anthropologie jewelry: http://paisleystclaire.typepad.com/main/2009/08/statement-necklaces.html |
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