Creative Brief |
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| Watersaving product for African market | ||
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| W.O.W! | ||
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| Clean and Shining WithOut Water | ||
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| Yes | ||
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| This is going to be a brand name for a series of products that is based on washing without water. This saves water, and we want it to have a environmental profile. We are going into the African market with this. | ||
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Cutting-Edge Unique/Creative Sophisticated Modern Industry Oriented Outdoors/Natural High Tech Serious Illustrative |
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| blue and green? | ||
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| 2 | ||
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We imagine the tag line "clean and shining" in small letters over the WOW! and "WithOut Water" under. And we imagine it is good if its easy to see the pararell with the letters from "WithOut Water" forming into WOW. It is a environmental product and it saves water. This should be a priority to have some elements of this, secondly the product is a washing product, so maybe someprofile /elements that points towards a washingproduct? |
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