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The Kitchen Counter Cooking School

The Kitchen Counter Cooking School

Contest Holder mklozar ?

Last Logged in : 3999days17hrs ago

Concepts Submitted

568

Guaranteed Prize
475
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project Finalized


Project: The Kitchen Counter Cooking Schoo ...
Contest Launched: Jul 02, 2011
Selected: 1 winning design from 568 concepts
Winning Design by: adamuk
Close Date: Jul 15, 2011


The Kitchen Counter Cooking School - Chef / Catering


Awarded as a winner
Project Report    

Sort by:


#513

#403

#265

#264

#261

#357

#266

#539

#444

#553


Creative Brief


The Kitchen Counter Cooking School

The Kitchen Counter Cooking School

Get off the couch and into the kitchen

No

the Kitchen Counter Cooking School is a book that comes out this autumn, and it will also be a web site and its an emerging movement. The idea is that many people don't cook because they don't feel confident or don't have time, but our goal is to educate and to encourage people to take back their lives, one kitchen at at time.

the book logo can be found at http://kathleenflinn.com/books and the idea is that it should mimic this type treatment but it does not have to replicate it exactly. The idea is to echo it, and to make it compact enough to replicate it on business cards, aprons, etc.

Chef / Catering

Logo Type
Logo Type

Web 2.0
Web 2.0


Unique/Creative
Clean/Simple
Fun
Illustrative
Playful/Cartoonish
Feminine

Royal blue or dark blue is a key color for us, possibly some green and open to colors found in natural foods (think: eggplant or red in peppers). Nothing "artificial" - colors should convey both prestige and soothing, nothing harsh or jarring colors. No pink. No aqua blue. Think of the colors at a farmer's market -- plus some bue.

not sure

Imagery - a simple concept expressed by a single chef's knife, a whisk, an apron, a whole chicken or a fish. Nothing complex such like a machine. Simple.

You can include the tagline or not.

Related Contests



Discussion


Comments

  • November 05, 2011 10:04 PM
    RichardB RichardB
     
    Check out www.DesignCage.net its pretty awesome,you can win more contests.

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  • July 16, 2011 7:55 AM
    mklozar mklozar
      Project Holder
    Thanks everyone for your hard work! We selected a winner. We've asked the designer to tweak the final design (to change the color to blue instead of beige) and to blend the type treatment with another draft she submitted (#88). We have other projects that we'll be posting and we hope that you'll participate, especially those of you whom we gave four and five stars to your drafts. We appreciate all your efforts and we were amazed by the number of entries. Thank you again.

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  • July 14, 2011 10:33 PM
    akong akong
     
    thx for your comment, i am designer of #389,but i am in office now, please wait me retouch it,thx.

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  • July 14, 2011 7:02 PM
    mklozar mklozar
      Project Holder
    Artsie - http://en.wikipedia.org/wiki/Blue_ribbon

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  • July 14, 2011 6:42 PM
    artsie9324 artsie9324
     
    Dear PH~ what specifically are you looking for to look like a ribbon? Thanks!

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  • July 14, 2011 6:08 PM
    mklozar mklozar
      Project Holder
    We sent out some direct emails but there may be an issue with them, so here is the feedback #389 - we really like this design a lot. Is it possible to shift the stuff that's in the pan a bit so that the one doesn't look so much like an egg? #357 - Could you try this design with upper and lower case words? #391 - Artsie, I sent you a message but see you're having trouble. Could you submit a design that makes this look like a blue ribbon and removes the tag line?

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  • July 14, 2011 5:22 PM
    artsie9324 artsie9324
     
    Fellow Designers~ Question. My private message inbox says I have two messages but there are no unread messages in my box. Is anyone else having this issues since the revamp of the private message section of the mycroburst site? artsie9324

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  • July 13, 2011 10:05 PM
    moxlabs moxlabs
     
    thanks mnorth, it's very similiar

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  • July 13, 2011 8:14 PM
    mnorth mnorth
     
    moxlabs, what were you thinking? http://www.davidairey.com/logo-of-the-month-9/

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  • July 13, 2011 6:04 PM
    mklozar mklozar
      Project Holder
    #504 Love what you are doing with the positive/negative space of the spoon reversed out of the fountain pen. Would love to see the logo for Kitchen Counter Cooking School like this - simple and iconic. Text as a graphic element, somehow integrated, and not just a typeface on the side is the ultimate goal. A challenge with so many words, but you guys are up to it. Thanks for all the hard work!

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  • July 11, 2011 7:12 PM
    mklozar mklozar
      Project Holder
    Hey everyone, we just spent some time going through the entries and there are a few people who are really close and we'd like to give them some specific feedback and a chance to resubmit. We know it is late for many people, too, depending on where you are in the world. So we are going to extend this contest for three days and then write to several of you individually with specific changes as we think your designs are close to the finalists round. We hope this ok with everyone.

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  • July 11, 2011 1:52 PM
    mklozar mklozar
      Project Holder
    Oh, if you have submitted designs that are very similar and we haven't ranked all of them, we've ranked the execution that we liked best at the time we looked at them.

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  • July 11, 2011 1:51 PM
    mklozar mklozar
      Project Holder
    #388 - We get what you're going for, but this design feels too retro.

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  • July 11, 2011 1:50 PM
    mklozar mklozar
      Project Holder
    Thanks everyone for all your continued submissions! We appreciate all your work and we can tell your integrating feedback. Some general comments: - We don't think that an egg in a pan works. It just seems hard to execute without the pan looking like a spyglass, so you'll probably want to avoid that. - To be selected as a finalist, you'll need to have a strong easy-to-grasp font, a clear iconic image and the words "cooking school" must be as big as the rest of the name and/or very easy to read. - We're really liking designs with a knife and/or a pan. We've put off giving five stars (we took off five stars on a couple of designs we originally gave them to) until a little later today. There are a lot of designs and we want to be sure they're indeed finalists. Hope that makes sense Thanks again everyone.

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  • July 11, 2011 1:42 PM
    mklozar mklozar
      Project Holder
    #360 - we couldn't figure out what the things were on the edges of the pan, so if you do future designs with a tart pan, just keep the pan simple.

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  • July 11, 2011 1:41 PM
    mklozar mklozar
      Project Holder
    #353 - Artsie, love this concept inside the tart pan. Could you also do a version without the utensils in front? Thanks for all your entries. We know you're working hard!

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  • July 11, 2011 1:40 PM
    mklozar mklozar
      Project Holder
    #364 - like the circle approach, but as per earlier notes, we're trying to appeal to home cooks, and so we don't want image of a chef's hat. Maybe try with utensil (knife, spoon) or iconic image such as a whole chicken or vegetables.

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  • July 11, 2011 1:38 PM
    mklozar mklozar
      Project Holder
    #379 - perhaps could you try with a chef's knife? Like the take on it, use of positive/negative space.

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  • July 11, 2011 12:55 AM
    mklozar mklozar
      Project Holder
    #285 - like the utensils in the pie tin, can you try the text without a "glow" on it? #299 #296 - love the boldness and clarity of this image :) #292 - love the utensils in the pocket, really makes it feel homey and eliminates a bit of the invisible guy wearing an apron thing :) thanks everyone for your work!

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  • July 11, 2011 12:51 AM
    mklozar mklozar
      Project Holder
    #306 #303 - Small slip of the keys, it's cooking, not coocking

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  • July 10, 2011 2:51 AM
    mklozar mklozar
      Project Holder
    #238 Like the illustrated image. Could you also submit with an illustrated knife and cast-iron pan? General comment, also applies to #238 #239 #240 #241 -- The name is The Kitchen Counter Cooking School so we're strongly leaning toward candidates that provide equal weight to all the words, not just The Kitchen Counter. On the ones such as #238 try bumping up "cooking school" so it is the same width as the line above.

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  • July 10, 2011 2:25 AM
    mklozar mklozar
      Project Holder
    #184 #185 - We like the roof on one of the designs, interesting take on "home cook." But the design submitted is hard to grasp - it might be too much going on to get what's happening. Cooking school needs to be as prominent as kitchen counter. In the round version, the stuff in the middle is too busy if you made it cleaner, that would strengthen the design. We like how you're thinking.

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  • July 10, 2011 2:08 AM
    mklozar mklozar
      Project Holder
    #111 - could you try this without the knife block?

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  • July 10, 2011 2:00 AM
    mklozar mklozar
      Project Holder
    #231 - Apron looks much better! Perhaps bump up the text to have it equally weighted?

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  • July 10, 2011 1:58 AM
    mklozar mklozar
      Project Holder
    #96 - Really like your text treatment, a strong, single image above it would make it a stronger contender.

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