Creative Brief |
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| Shear Design | ||
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| Shear Design | ||
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| Nothing says you're beautiful, like a day at the salon | ||
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| Yes | ||
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| Shear Design is a hair salon that my wife and I bought a month ago. It has been my wife's dream to own a salon and at just 22 years old she can say her dream is realized. | ||
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| Personal Care | ||
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| 18-50 would be my target audience. I know that may be a broad spectrum, but I would like the best of both worlds. I would like a clean, easy to read logo that is still has a little edge for the younger end of the spectrum. Call it serious, and creative! | ||
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| Symbolic | ||
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Cutting-Edge Unique/Creative Sophisticated Modern Industry Oriented Serious |
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| Tan and/or very Light Brown, Aqua and/or Teal and Black. | ||
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| 3 | ||
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| Nothing to lean the business too far towards men or women. More than 50% of our business is currently men, we'd like to keep the men coming in while bringing in even more women in the process. | ||
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