S.T.V International - Stationery Project

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• October 12, 2010 4:33 PM
   investorsavvy
    Project Holder
  Have you ever gotten a compliment on your business card? Is it something that you're proud of? Does it simply and clearly identify just what your business does, and why people should do business with you? Is it visually appealing? If you answered no to one or more of these questions, it just may be time for you to update your business card. Why? Because a business card is one of the most important and cost-effective marketing tools a business can have, especially for businesses just starting out. And yet, too often it's a missed opportunity to make a great impression. A powerful and well-designed business card can effectively promote your business. There's a good chance that if the look and quality of your card is shoddy or unprofessional, it may be thrown into the trash. You don't need to be a rocket scientist to come up with a good business card. The truth is -- with a little planning and thoughtful consideration -- you too can have a business card that will draw rave reviews and future clients. There are a number of common blunders businesspeople make when it comes to their own business cards. Avoid these and you will be well on your way to having a card that is noticeably appealing and an effective marketing tool. Blunder #1: Having a Card that Blends in with All the Rest The great majority of business cards out there leave no real impression and soon become a faint memory. Leave someone with a card that looks great, feels great and clearly defines what your business does -- and you and your card won't soon be forgotten. There is absolutely no excuse today for an unattractive or unprofessional-looking business card with the printing technologies that are available. These technologies make it easier and more affordable than ever to design a card that will get someone's attention and at the same time look businesslike and appealing. Blunder #2: Presentation of a Poor-Quality Card An acquaintance of mine just printed up some "home-made" business cards. She spent five dollars for an Ink Jet business card kit to print 150 business cards. I was very impressed initially with her card: great use of colors, fonts, and the layout was pleasing to the eye. Then I held the card in my hand: it was feather-light and I could feel the perforations around the sides which were already peeling. There was also a fine white line running through the red ink of the company name. Lesson: Don't skimp on money when it comes to your business card. You want to have good stock paper, print that doesn't bleed from a drop of water, an embossed logo, and the card should feel substantial and pleasing to the touch. A poor quality card implies a business that will have poor quality products and services. Rather than attracting business, this type of card would most likely repel prospective customers. Blunder #3: Having a "Mystery" Business Card When someone looks at your business card, can they tell immediately what your business does? If not, you're not likely to get as many calls or referrals. In addition, your logo should have some connection to what your business does or what you are selling. For example, UPS (United Parcel Service) for 43 years had a logo on their business cards that showed a string-wrapped parcel sitting above the carrier's shield. Blunder #4: Not Providing a Unique Selling Proposition Many businesses miss the golden opportunity of utilizing their business card to its full marketing potential. Your card should state at least one very powerful reason a customer should do business with you; i.e., An auto service center's business card I have reads in part, "complete automotive repairs" and "all work fully guaranteed." Blunder #5: Using an Oversized Card Common sense dictates the use of the traditional and standard 3.5 by 2-inch business card. Anything bigger will not fit in wallets or most business card holders. Chances are it will end up being filed in the circular file known as the trash bin. Blunder #6: Print that is too Small Does your business card have a font size so small that you need to hand out a magnifying glass in order for it to be read? Beware of this practice. You may be able to cram more information onto the card with a small font, but what good is it if people can't read it? Since 95 percent of the population aged 35 or older need reading glasses, a good guideline is to use a type size no smaller than 7-8 point. Your name point can be a little larger; i.e., 9 point, and the company name usually looks good at about 12-15 point. Blunder #7: A Cluttered Card An appealing business card does not contain the print content of a novella. Too much print looks busy and terribly unprofessional: Simple is best. Sort out the information and keep only what's totally necessary for someone to know your name, your company, what you do, and why they should use you -- but don't skimp on your contact information; you want to be easy to reach. Blunder #8: Inadequate or Poor Use of Color Spice up your business cards with a little splash of color; you'd be surprised what a difference it makes; for example, Just as restaurateurs use the color red for its appetizing quality, the judicious use of red in a business card is very visually appealing. Avoid the common mistake of grey print on a white background; it lacks contrast and the print is difficult to read. On the flip side, don't make the mistake of color-overload. Too many colors that don't complement one another will make the card look busy and will detract from the content of your card. The use of color in the business card below is attractive but does not interfere or detract from the card's message (Note the great selling proposition: "Changing the World, one Bottom at a Time"). Blunder #9: Cards that don't get Distributed What good is having a box full of business cards if they're just sitting there collecting dust? It would serve you and your business better to apply the old axiom, "Use it or lose it." What can you lose? Business. Always have a supply of your cards wherever you go. Give them out when appropriate, and while you're at it, don't hesitate to give out more than one. Invite people to pass the extras along to others who might need your service. You might be surprised at how often this can result in a referral. Yesterday, I looked through my file of about 100 collected business cards to find a winner. There was just one card that stood out among the rest. It had a dark blue background with white print: the name of the company, White Knight D.J. Service. I liked that the white print connected to the "White" Knight name. The logo was also in white and showed musical notes coming up and across the card; again, another connection, this time to the D.J. Service. Their use of print was frugal but improved the look and function of the card in its simplicity and marketing power: "Serving the NY Metro Area for over a decade" and "The difference is the experience." When I held it in my hand, it felt substantial and had a rich-textured look with a professional gloss coating. I called Ed Vecchio of White Knight D.J. Service to find out: Was this card thoughtfully designed or just thrown together? What has the feedback been on the card? Was I wrong or right about the assessment of the card? Not surprisingly, Ed informed me that much thought had, in fact, gone into the design and function of his business card. As far as the colors used, Ed stated, "I wanted it to jump out and catch someone's eye." Every aspect of the card was strategically planned, like the marketing message. Ed explained, "We wanted anyone who looked at our card to know that we weren't just a fly-by-night operation. The fact that we stated we've been in business for more than a decade lends credibility to our professionalism and experience." And what has the feedback been on Ed's card? "I've gotten a lot of compliments on the card; like, ‘nice card.' Has it helped me generate business? Let me put it this way, it hasn't hurt."
  
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• October 12, 2010 4:32 PM
   investorsavvy
    Project Holder
  Question: What information should go on a business card and where? Business cards serve many purposes but their primary purpose is to tell what you do and give the recipient a way to contact you. Answer: At the very least a name and contact method (address or phone number) should go into a business card design. As for where to put this information, there are hundreds of possible arrangements, but there are a few commonly accepted guidelines for where to place the most essential information. When in doubt or when there is little time to experiment, follow these guidelines for creating a basic, serviceable, and effective business card. Minimum Information for a Business Card Other information is optional but as a minimum the business card design should usually contain: Individual's Name and/or Business Name Individual's Title or some other descriptive text to indicate what the person does if it's not obvious from the business name A way (preferrably multiple ways) to contact the person — could be phone, fax, email, web page, mailing address, street address, etc. It is not necessary to but a complete listing of services or products on the business card. Keep it to the essentials. Use brochures and personal interviews to disclose the full range of services or products offered. Orientation Horizontal layouts are the most typical, most widely used format for business cards. Name Whether using a horizontal or vertical arrangement, the person's name or the business name are usually the most prominent text item on the card. It is usually placed in the center or upper half of the card and emphasized with a larger or bolder font. Contact Contact information is usually placed in the lower half of the card (left, right, or centered). The preferred method of contact (such as phone number or email) is often emphasized with a larger size, bolder font, or more prominent placement. Mini-Ad Layout Business card layouts frequently mimic the common and successful Ogilvy ad layout formula that places the visual (logo) at the top or upper left of the card followed by the headline (name) with the signature (contact information) in the lower right.
  
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• October 12, 2010 4:31 PM
   investorsavvy
    Project Holder
  Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350g/m2 (density), 45 kg (100 lb.) (weight), or 12pt (thickness). High quality business cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors (examples are UPS brown, Los Angeles Lakers' purple, and Tide's orange). If a business card logo is a single color and the type is another color, the process is considered two color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color. To simulate the "raised-print" effect of printing with engraved plates, a less-expensive process called thermography was developed that uses the application of a plastic powder, which adheres to the wet ink. The cards are then passed through a heating unit, which melts the plastic onto the card. Spot UV varnish onto matte laminate can also have a similar effect. Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points. Some terminology in reference to full color printing: 4/0 - Full Color Front / No Print On Back 4/1 - Full Color Front / One color On reverse 4/4 - Full Color Front / Full Color Back These names are pronounced as "four over zero," "four over one," or "four over four". A business card can also be coated with a UV glossy coat (offset-uv Printing). The coat is applied just like another ink using an additional unit on a sheetfed press. That being said, UV coats can also be applied as a spot coating - meaning areas can be coated, and other areas can be left uncoated. This creates additional design potential. Business Cards can also be printed with a digital copier, which uses toner baked onto the surface of the card. Some industry leaders have begun avoiding the using the term copier in their literature, insisting their state-of-the-art machines are more like digital presses, than their office-oriented predecessors. While some of the older office copiers may have had problems running heavy business card stock, the newest digital presses can print on stock as heavy as 80# to 100# cover stock, and 12 to 14 point stocks with ease. UV coats, and other coatings such as Aqueous Coatings are used to speed manufacturing of the cards. Cards that are not dry will "offset" which means the ink from the front of one card will end up on the back of the next one. UV coatings are generally highly glossy but are more likely to fingerprint, while aqueous coatings are not noticeable but increase the life of the card. It is possible to use a dull aqueous coating on uncoated stock and get some very durable uncoated cards, and using UV coating or plastic lamination can also be applied to thicken thin stocked cards and make them more durable as well. When cards are designed, they are given bleeds if color extends to the edge of the finished cut size. (A bleed is the extension of printed lines or colors beyond the line where the paper it is printed on will be cut.) This is to help ensure that the paper will cut without white edges due to very small differences in where the blade cuts the cards, and it is almost impossible to cut the cards properly without. Just being a hair off can result in white lines, and the blade itself will pull the paper while cutting. The image on the paper can also shift from page to page which is called a bounce, which is generally off by a hairline on an offset press, but can be quite large on lower end equipment such as a copier or a duplicator press. Bleeds are typically an extra 3.175 (1⁄8) to 6.35 mm (1⁄4 in) to all sides of the card. Bleed Size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1⁄8 in bleeds) Standard Cut Size: 89 × 51 mm (3.5 × 2 in) Fold-over or "tent" cards, and side fold cards are popular as well. Generally these cards will fold to the standard size. In today's global marketplace, cards often are printed with English on one side and the local language (if not English) on the other.
  
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• October 12, 2010 3:06 PM
   investorsavvy
    Project Holder
  Every time you hear someone say “May I have one of your business cards?" you should get excited. I know I do. That’s because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right. And it was all worth it. A business card is an entrepreneur’s best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that’s a shame, because a business card is more powerful than you think. Of course, it’s impossible to know this unless you actually have a card that’s really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards™: 1. Stacking Up 2. Standing Out 3. Creative Enhancement 4. Implementation CORNER #1: How Does Your Card Stack Up? Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up? Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like… “I showed your card to everybody in my office!” says a hot prospect. “Can I have another one? A friend of mine will LOVE this!” exclaims your tablemate. “Oooh! I want one too!” begs the person in looking over your shoulder. “Hey…can you show my friend Paul your business card!” asks a colleague of yours. “You know, I’ve never thrown your card away!” says one of your customers. If you’ve ever heard a compliment along those lines before, congrats! You’re on the right track. That reminds me of Gus, who works for a company called The Rocket Group. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus’s card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise – he was in advertising!) But it was one of the best I’d ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought. Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good. Is yours that good? Keep that question in the back of your mind as you read on. Now let’s move into the next section and find out why certain cards stand out more than others. CORNER # 2: Standing Out Recently I took 66 business cards I've collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed: Red: every card that had red on it stood out. Picture: only a few cards had pictures of the cardholder. This not only made them stand out, but helped me connect faces with names and companies. Vertical: several cards were formatted vertically, which caught my eye. Black Background: most cards have a white background, so the black ones REALLY stood out. Image: cards with some sort of colorful image that took up at least one fourth of the total surface area captured my interest. (To view a high quality image of this game of 66 Card Pick Up, go here.) This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don't forget to put your OWN card in the pile. You’ll be amazed at what you see. Or don't see. CORNER #3: Creative and Unique Ways to Enhance Your Card Now that you’ve analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here’s a list of 16 creative ideas to make your business card UNFORGETTABLE: 1. Size or Shape – Rectangle, schmectangle. I’ve seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles. 2. Chocolate Business Cards (yes, these DO exist) – Several companies have online catalogues for personalized chocolate cards. Expensive? Yes. Delicious? Probably. Memorable? You better believe it. 3. Trading Cards – If your company is team oriented, get trading cards with your “players” pictures and stats. Then encourage your customers and prospects to “collect all 12!” 4. Cartoons – Get a custom cartoon commissioned for the back of your card. It’s cheap, royalty free and absolutely unique to your business. 5. Table/Chart – Include a mortgage loan interest table or some staggering statistics on the back. These are helpful reminders for the mathematically challenged and effective methods to position yourself as a resource. 6. Pop-Ups – Just like kid’s books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally! 7. Credibility – The smartest thing I ever did to my business card was add color images of my two books. Instant credibility. And, I noticed an immediate change in the reactions from the people to whom I gave cards. One lady even said, “Scott, this is the coolest business card I’ve ever seen!” Money well spent. 8. Rubber Stamps – Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say “Pick a card, any card!” 9. Die Cutting – My friend Lisa works for the Rock Island Fire Dept. Her business card has a charred hole burnt right through the middle of every card! It looks incredibly real. And most printers offer this feature for a nominal feel. You can also specify various shapes, bite marks or hole sizes. 10. Recipe – If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back! 11. Material – Use leather, blinking or brail business cards (yes, these actually exist too!) 12. Language – If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name. 13. Motivation – If you’re the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day! 14. Stickers – Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers. 15. Non-Cards – Who says a card has to be a card? After all, the first rule of creativity is “break all the rules!” I’ve seen million dollar bill cards, coin cards, even a banker in Boston who uses business cards that are actually miniature checks he tears off of a pad each time he gives one out! The possibilities are endless. 16. Double Up – Make your card “double” as something other than a card. For example, mine doubles as a business card AND a nametag. As a result, people stick it on their shirts all the time. Thanks for the free promotion! CORNER #4: Implementation Once you’ve come up with the layout for your new, creative, UNFORGETTABLE business card, there are only two things left to do: print ‘em up and hand ‘em out! First, as you approach you printer, remember a few rules: It’s OK to Spend Money – when I did my taxes this year I calculated that I reprinted my business cards 11 times and spent over $1,400 on printing costs. I also doubled my income from the previous year. Once again, money well spent. Local is Better – by choosing a local printer you can work closely with the designers; touch, feel and smell your paper and even do a few test runs until you get the card perfect. Some businesspeople choose to use online sources, which is fine. The only problem with that approach is that most cards designed, created and ordered over the Internet look like they were designed, created and ordered over the Internet. OK. Once you have your new cards in hand, keep a few final rules in mind: Reminders – be sure to tell people you’ve got a new card. They’ll be happy to accept it, even if they already have your old one. Highlight some of its newest, most unique attributes. Also, if you printed on both sides of your new card, remember to either tell people about the back of your card; or hand them the card back side up, so they know there’s more to it. Etiquette – don’t “Deal the Deck” by inconsiderately throwing thousands of your cards to everyone in sight. If so, you will not only become a practitioner of Highly Horrible Networking™, but you will waste your money. Remember: people throw away business cards from those who failed to establish rapport or make a connection. The Card Creedo: finally, when you’re ready, reach into your pocket and grab one of your business cards. Look at it closely. Then say this affirmation out loud: “This is my business card. There are many others out there, but none of them are like mine – because there’s nobody else like me. My business card is not a formality. It’s not a piece of paper containing my name and contact information. And it’s not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It’s a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can’t wait until somebody asks me for one. Because when they do, I will find a way to give that person value.” After you’ve face lifted your business card from unacceptable to unforgettable, I promise you will feel great. Your confidence will skyrocket. And from that moment on, every time someone asks, “May I have one of your business cards?” it will be like music to your ears.
  
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• October 12, 2010 3:05 PM
   investorsavvy
    Project Holder
  Whatever your reason for deciding you want to make some business cards, either for work or home, make it as fun as you can and bask in your creative results. First and foremost, think of what message you want people to receive when they look at your card. Should your name and credentials stand out or is the service you offer the primary focus? Once you decide your intentions, start designing your card with that area first. A typical business card states a business name at the top and what is offered just below it. If that is what you want, look for a text font and size that will jump out at people. Depending on the program you use to design your card you will have the ability to make those letters curve or take another shape. Always keep in mind that the ability to read the words is more important than their impressive nature. Once you have chosen your route of placing text, think of other graphics you might want on the card. Though you may have many you think are appropriate, too many things going on in one card can make it less effective in appealing to people. Better to choose just two graphics or one border rather than both. The standard size business card does not offer enough room to do both and have room for names as well. Look for two graphics that can coordinate in color and that compliment each other. For example, on a breastfeeding support card, you could have two color graphics of babies and it would look nice together versus one color and one only a black and white outline. For borders, matching the color, if there is one, of the card itself is necessary unless you are looking for contrast as your appeal to people. A very thick border goes well with less text in the middle. That way the border is eye-catching. So if you want to advertise your floral shop, a nice floral border with the name, phone number and address of the business inside would look nice. You are advertising your flowers with the name and getting your point made. Other thoughts with cards are choosing the color of the card. Some pre-made business cards that come in perforated sheets from office supply stores offer a range of color on one card. Such a card needs only one color text or graphic to look nice. Too much color can be distracting and turn off interested people. And how those colors on the card are placed is important too. If there is a rainbow of colors arching across the card, look to put your text in areas other than where the colors are. For example, place your text underneath the rainbow for best results. However, you choose to do your business cards, keep in mind your audience and main focus of the card and you will find people remember you and your business better.
  
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• October 12, 2010 3:04 PM
   investorsavvy
    Project Holder
  Creating a Single Business Card or a Single Sheet of Business Cards In Word 2003 or earlier versions, on the Tools menu, click Envelopes And Labels. In Word 2007 or later choose Labels from the Mailings tab. On the Labels tab, click Options. In the Labels Product list, click Avery Standard. In the Product Number list, click the type of Avery label you are using, such as 5371, 5372, 5376, or 5377 and click OK. In the Address area, enter the address information for the business card. NOTE: To modify the formatting of the address, select the address, click the right mouse button (Windows) or hold down CONTROL and click the mouse (Macintosh), and then click Font or click Paragraph on the shortcut menu. Make the appropriate changes in the Font or Paragraph dialog boxes, and then click OK. Print your business card, using the appropriate method below: Printing a Single Business Card To print a single business card at a specific location on the sheet of labels, follow these steps in the Envelopes and Labels dialog box: Under Print, click Single Label. Type the row and column for the print location of the card on the sheet of labels. Click Print. (On the Macintosh, click Print again). Printing an Entire Sheet of Business Cards To print an entire sheet of the same business card, follow these steps in the Envelopes and Labels dialog box: Under Print, click "Full page of the same label." Click Print. (On the Macintosh, click Print again.) To manually edit each card on the sheet, click New Document. Word creates a new document containing a sheet of business cards that you can edit before printing. You may also want to save the document as a template. Back to the top Using Mail Merge and a Data File to Create and Print Many Business Cards In Word 2007 or newer choose Start Mail Merge from the Mailings tab and select Labels Select your label type from Label vendors. In Word 2003 or earlier versions, follow these steps: On the Tools menu, click Mail Merge. Under Main Document, click Create, and then click Mailing Labels. Click New Main Document to create a new document for the business cards. Under Data Source, click Get Data to attach a data file or to create a new data file. After you have attached the data file, click Set Up Main Document to choose the type of label for business cards that you want to create. In the Labels Product list, click Avery Standard. In the Product Number list, click the type of Avery label you are using, such as 5371, 5372, 5376, or 5377 and click OK twice. On the Create Labels dialog box, click Insert Merge Field to enter your mail merge field codes into the Sample Label box. NOTE: To modify the formatting of the address, select the address, click the right mouse button (Windows) or hold down CONTROL and click the mouse (Macintosh), and then click Font or click Paragraph on the shortcut menu. Make the appropriate changes in the Font or Paragraph dialog boxes, and then click OK. You can now perform a mail merge to generate the business cards using the information contained in the attached data file.
  
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• October 12, 2010 3:03 PM
   investorsavvy
    Project Holder
  Instructions Things You'll Need: Adobe InDesign 1 ASSETS. First, gather any creative assets. Do you have a logo or other design elements to use in the business card? Will you use a photograph? Do you have specific colors to use? Gather any relevant files and put them in a new folder on your computer. 2 CONTENT. Make sure you have all the content you need for the business card. This is typically separated into personal info and business info. Personal information can include name, title, email address, direct phone number. Business information may include company name, company address, URL, company phone line and fax line. Perhaps you'll be include a tagline or list of services. 3 FORMAT. The standard business card size is 3.5" wide by 2" tall. You may opt for a non-traditional size if you want to go for a unique look. Decide if you want the card to be single-sided or double-sided. Incorporating a photograph on the backside of the card can be eye-catching and attractive and provides an additional way to promote brand identity. 4 Settings for 1 sided business card CREATE. Open up Adobe InDesign and click "Create New Document". If you're doing a one-sided business card leave the "Number of Pages" at 1. Otherwise change this to 2 for a 2-sided card. Change the Page Size to Custom, and then enter width and height. For a standard card size: width is 21p0 and height is 12p0. Check to make sure the orientation matches the way you want your card designed (landscape or portrait). You can leave the rest of the options as-is. 5 Place a logo IMPORT. (If you are only using text on your business card you can skip this step.) Using your toolbar, select the "Rectangular Frame Tool" and draw a rectangle where you'd like your logo or other design elements to be located. Go to "File > Place" and select the logo or photo that will be placed into this location. Use the width and height tools in your toolbar to resize the element if it needs to be adjusted. 6 Enter contact information in a text box LAYOUT. Next select the "Type Tool" from the toolbar. Draw a box where you'd like your text to be. Enter the text and adjust sizes, colors, spacing. Draw second text box if you have more text to add. Read more: How to Make a Business Card in InDesign | eHow.com http://www.ehow.com/how_4712612_business-card-indesign.html#ixzz12B1WU2ho
  
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• October 12, 2010 2:57 PM
   investorsavvy
    Project Holder
  ,,,,,,,,,,,hhhhhhhhhhhhhtttttttttt dddddddddd
  
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• September 22, 2010 2:43 PM
   investorsavvy
    Project Holder
  EMAIL SHOULD BE: cpatel@stv-intl.com WEBSITE SHOULD BE: www.stvintl.com Email HAS A DASH WEBSITE DOES NOT... IT CAN BE CONFUSING ....
  
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• September 20, 2010 9:21 AM
   investorsavvy
    Project Holder
  I have uploaded a Vector logo. .ai format The biz card will have to have Name title" Phone (cell, office) Email Address Website:
  
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• September 20, 2010 9:11 AM
   investorsavvy
    Project Holder
  I have uploaded a Vector logo. .ai format The biz card will have to have Name title" Phone (cell, office) Email Address Website:
  
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• September 19, 2010 11:12 PM
   rastasoulshine
   
  Nevermind, just noticed the dimensions in the brief... but still, if you have a vector version of your logo that would be helpful and ensure the best quality when it goes to print.
  
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• September 19, 2010 11:06 PM
   rastasoulshine
   
  Also, I'm assuming you're wanting a 3.5" x 2" standard size?
  
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• September 19, 2010 11:01 PM
   rastasoulshine
   
  Do you happen to have a vector version of your logo - .EPS or .AI format?
  
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