Robinson & Maites Corporate Logo

R&M Robinson & Maites

Contest Holder drockenbaugh ?

Last Logged in : 5006days4hrs ago

Concepts Submitted

137

Prize Money
409
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Robinson & Maites Corporate Logo
Industry: Advertising Logo
Contest Launched: Apr 14, 2011
Selected: 1 winning design from 137 concepts
Winning Design by: alocelja
Close Date: Apr 21, 2011


Robinson & Maites Corporate Logo - Advertising


Awarded as a winner
Project Report    

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Creative Brief


Robinson & Maites Corporate Logo

R&M Robinson & Maites

transform your marketing (use caps at your discretion)

Yes

Robinson & Maites is a marketing agency that started in 1960. We’re looking to change the corporate logo to be in line with the company's positioning.

The Logo has 3 elements:

1. R&M

2. Robinson & Maites

3. And the tagline:

Transform your marketing™

COMPANY INFO:
Clients choose R&M to transform their businesses. As the transformation marketing agency®, R&M goes beyond being the clients’ strategic and creative partner by becoming the marketing change agent.

This skill helps clients understand what is changing internally and in the marketplace, and how best to transform marketing programs—creating faster, greater results. R&M helps clients navigate the latest trends/technologies and give clients a competitive edge through new approaches and unexpected creative.

While transformation is the R&M specialty, traditional marketing is its history. R&M never lead clients down a path of change for change’s sake.

R&M knows the power of consistency—when it’s best to stay the course and when it’s the right time for marketing transformation®. The challenge is to achieve a balance between constancy and change, and to know when it’s time to step outside comfort zones and try something new. Robinson & Maites has both the agility and ability to help guide clients through this process and bring steady, predictable success in an unpredictable world. In the last year alone, the R&M transformation-marketing approach has helped clients realize tremendous ROI growth, both from operational efficiencies and marketplace results.

R&M transforms client structure and process.
R&M transforms customer behavior.
And careers.


Advertising

Symbolic
Symbolic

Initials
Initials

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Serious
Youthful

not sure

The logo/concept should feel fluid and in the process of transforming. As if the static image could/is growing or changing right before your eyes.

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