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Pura Vida Agave Nectar label

New product launch for natural sweetner

Contest Holder puravida ?

Last Logged in : 4615days9hrs ago

Concepts Submitted

52

Guaranteed Prize
300
Winner(s)

1

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Project Finalized


Project: Pura Vida Agave Nectar label
Industry: Food Logo
Contest Launched: Jun 16, 2011
Selected: 1 winning design from 52 concepts
Winning Design by: blythestyl
Close Date: Jun 23, 2011


Pura Vida Agave Nectar label - Food


Awarded as a winner
Project Report    

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#52

#50

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#20

#17

#14

#13

#12

#7

#5

#51

#30

#27

#15


Creative Brief


Pura Vida Agave Nectar label

New product launch for natural sweetner

Pura Vida Tequila Company is an alcohol based company that also has non-alcoholic products like Sangrita, Margarita mixes and now Agave Nectar. Agave nectar is a 100% organic and natural sweetner that is derived from the agave plant. The nectar will be sold in grocery and liquor stores. It is used in making cocktails and cooking. Our Agave Nectar will be sold in plastic squeeze bottles with a label on the front and around the neck. (see downloads for label outlines, bottle specs and other information) I encourage you to visit our website to see what we are all about. www.puravida.mx I would also ask you to google agave nectar and photos of other products that exist. Please do not copy designs, just use it to educate yourself on the product.

Food

The product will be sold in grocery stores and liquor stores. It will also be sold to bars and restaurants.

The product is called Pura Vida Agave Nectar. Pura Vida is our company name and our logo is included in the downloaded materials. The look should be natural and clean. We need this label to stand out from all the others on the shelf. The words "100% Organic" should be on the label somewhere. "A natural sweetner from the blue agave plant" is also a good thing to include. We also like the idea of using drawings or photos of the agave plant... look online for examples of the "BLUE AGAVE" plant for the most accurate. This project involves both the front label and the neck label. It also should include a version of the label for a "Light" variety. (Two different sets of labels that work together but are slightly different) Please let me know by message if you have questions.

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Discussion


Comments

  • June 18, 2011 10:43 AM
    puravida puravida
      Project Holder
    Rcorpuz. Like what you are doing. Like the placement of the logo on #10 but like the design of #12. BUT we need to take the "tequila" and "100% blue agave" off the logo. This product does not contain tequila...its just a product of the Pura Vida company.

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  • June 17, 2011 10:25 AM
    haslah haslah
     
    Hi PH Can you describe/give the actual color of the liquid?

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  • June 17, 2011 10:18 AM
    puravida puravida
      Project Holder
    #4 - that baby blue color is definately not the color we are looking for. Like the clean design... just not the color

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  • June 17, 2011 8:36 AM
    puravida puravida
      Project Holder
    Im not sure the blue is where we are looking to go. Seems to clash a bit with the color of the liquid in the bottle. We need exciting! These have to stand out from others on the shelf.

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