New Identity for Home Equity Business

Equity Experts

Contest Holder Malcolm ?

Last Logged in : 4833days7hrs ago

Concepts Submitted

123

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: New Identity for Home Equity Busi ...
Contest Launched: Nov 08, 2010
Selected: 1 winning design from 123 concepts
Winning Design by: alcoman
Close Date: Nov 15, 2010


New Identity for Home Equity Business - Financial Services

Awarded as a winner
Project Report    

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Creative Brief

New Identity for Home Equity Business

Equity Experts

No

Home equity companies are a dime a dozen these days and we are looking for a logo that will help us stand out from the pack and lay a foundation for an overall new corporate identity. We serve Baltimore-Washington, DC metro/suburban areas and focus on customer service and custom financial solutions for homeowners and small businesses.

Financial Services

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Unique/Creative
Sophisticated
Corporate
Industry Oriented
Serious
Illustrative
Masculine

Green is good and red is almost always bad when it comes to financial services, but maybe there is a tone that might make sense. We are not set on green if you have other ideas.

not sure

We are not art directors but I have toyed with the idea of using silhouettes without gradient colors. We would eventually like to use this logo on collateral pieces and so a limited color palette might make sense, but please do not let my comments hinder your creativity.

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