A Logo, Monogram, or Icon | Created by bzotti
Creative Brief |
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| myFORCE Product Logo | ||
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| myFORCE | ||
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myFORCE is a personal security service you put on your loved ones smart phone. If they senses danger, they can send an alert with a touch of a button. We’ll hear what’s happening, track their position and send emergency help—allowing police, EMS and fire to find them faster and with more precision. There’s never been this much safety, which means there’s never been this much peace of mind. The above is an example of our new positioning statements. We are in the process of renaming and repositioning our service a detailed description of the service can be found at www.forsse.com. It's important to note that the service is accessed through a smart phone application, so elements in the logo should easily carry over to a "button"/"application icon" on a smartphone. Designers submitting logo's will have a better chance of being select if they can give an example or two of a smartphone icon that would go with the service logo. While we feel the primary user of the service will be females, we suspect and feel that the service will be purchased for them by the "head of household." Therefore we don't want the logo to be too "soft." |
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| Security | ||
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While we believe the primary user of the service will be females, above we believe our target audience will be "heads of household" buying the service to protect the ones they love. We really are looking for this to be more of a "lifestyle" brand. We want the logo to be appealing to both a female audience, but not to soft the logo should convey a sense of empowerment and safety/protection without losing the feel of a "lifestyle" brand. |
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Abstract Mark Web 2.0 |
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Cutting-Edge Clean/Simple Industry Oriented High Tech |
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We are truly not set on any particular colors, but it seems a grey/silver and variations of orange and/or red seem to be more acceptable among the group. We are open to suggestions. We do like the grey/silver of the current logo. |
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| not sure | ||
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Also, we've had customers suggest a name of "force field" which they say is how they feel when using the service, like a "force field" is around them or that they are being watch over. We are looking to make a selection fairly rapidly so the quicker we can get design drafts in the better. I would encourage designers to give examples of how elements in the logo would carry over to a smartphone application icon. This will help us visualize how the application will appear on the mobile device. |
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