Modern logo for health food business

Urban Primal

Contest Holder UrbanPrimal ?

Last Logged in : 4237days49mins ago

Concepts Submitted

42

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Modern logo for health food busin ...
Industry: Food Logo
Contest Launched: Dec 16, 2013
Selected: 1 winning design from 42 concepts
Winning Design by: EpsonDesign
Close Date: Dec 29, 2013


Modern logo for health food business - Food

Awarded as a winner
Project Report    

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#19

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#20


Creative Brief

Modern logo for health food business

Urban Primal

No

We are a high-end specialty foods company and want a sleek design that will stand out in a grocery store. We want to convey quality, finesse, and the high price point.

Food

Logo Type
Logo Type

Abstract Mark
Abstract Mark


Modern
Sophisticated
Simple
Professional

Our thoughts are to have the logo in red and white with a black background as our labeling is going to be primarily black. We wouldn't be opposed to a bit more colour as an accent but would like to keep it in the red/white/silver family.

not sure

Most competing health food products use a ton of colour and their labels tend to look a bit messy. Our marketing strategy is to target high income consumers and we want a more slick, streamlined design that will stand out. We would like a fairly simple design; nothing too elaborate. We leaning towards just using the words 'Urban Primal' in the design but wouldn't be opposed to seeing additional elements if they agreed with the vision.

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