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Luxury Diamond Jeweller

Savvy & Sand

Contest Holder Sand1 ?

Last Logged in : 5174days21hrs ago

Concepts Submitted

111

Guaranteed Prize
99
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project: Luxury Diamond Jeweller
Industry: Logo
Contest Launched: Feb 11, 2010
Selected: 1 winning design from 111 concepts
Winning Design by: k2soft
Close Date: Feb 18, 2010


Luxury Diamond Jeweller  -


Awarded as a winner
Project Report    

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#109

#11


Creative Brief


Luxury Diamond Jeweller

Savvy & Sand

Yes

We are a bespoke, luxury diamond jeweller specialising in platinum and 18ct gold jewellery. We create tailor-made pieces (engagement rings and wedding bands) based on the client's requirement. Our target market is male and female aged 24+, who follow trends from Tiffany & Co. or Cartier.

both
both


Unique/Creative
Sophisticated
Serious
Illustrative
Youthful

No Preference.

2

We are open to different ideas. Maybe have the letters "S" back to back as a symbol to represent the S's in Savvy & Sand.


Discussion


Comments

  • February 26, 2010 10:27 AM
    SiteAdmin SiteAdmin
     
    Congratulations! k2soft, Contest holder has selected your design #109 as Winner. Thanks to all the designers for their creativity and hard work. Thanks

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  • February 17, 2010 4:15 PM
    Sand1 Sand1
      Project Holder
    I have narrowed the drafts down - those that are rated 4 stars. I have asked each designer through a private message to make some variations. If you can kindly make these ASAP, I will pick a winner shortly before the contest ends. Thanks.

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  • February 13, 2010 11:24 AM
    kewlibra kewlibra
     
    Hi CH, it would be lot better if you could give feedback to the designer's draft page rather than on the public wall. By this I mean individual feedback, not the common feedback. Thanks :)

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  • February 13, 2010 4:10 AM
    Sand1 Sand1
      Project Holder
    Artmonger - draft #39 - not keen on the grey box in the symbol. I understand it allows for the & to be seen, but any other ideas on how to work this? Font style looks okay, not sure if it portrays a luxury jeweller though?

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  • February 13, 2010 4:07 AM
    Sand1 Sand1
      Project Holder
    The plan is to emboss the symbol onto a jewellery box.

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  • February 13, 2010 4:05 AM
    Sand1 Sand1
      Project Holder
    Aliena - Draft #42 positioning of text is different, I like it. How about incorporating a symbol in that? Drafts #40 and #41 - symbols look a little basic, something with a bit more character.

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  • February 13, 2010 4:03 AM
    Sand1 Sand1
      Project Holder
    Kewlibra - Drafts #35 and #43 - the font styles are elegant and they look promising. How about positioning the "Sand" text differently; below to the right of "Savvy" a bit? Draft #35 symbol is along the right lines.

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  • February 12, 2010 11:35 AM
    Sand1 Sand1
      Project Holder
    What about having the & as a symbol - something different. Again, something that can easily be transferred and looks good on a jewellery box.

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  • February 12, 2010 5:47 AM
    Sand1 Sand1
      Project Holder
    In general, symbols need to signify luxury and have character. Something that is unique but can easily be transferred to jewellery boxes and displays. Along the lines of the symbols/logos of Gucci, Louis Vuitton.

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  • February 12, 2010 5:41 AM
    Sand1 Sand1
      Project Holder
    Draft #30 and #31 - looks promising. I like the & in both. Maybe introduce a pink colour to the "&". Maybe try a different position of the symbol in #31, possibly next to the tail-end of the & and have the symbol in a pink. Symbol is okay, a bit more character to the symbol though.

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  • February 11, 2010 3:09 PM
    Sand1 Sand1
      Project Holder
    Draft #24 - What if you get rid of the "&" and put the symbol in its place, i.e. Savvy {symbol} Sand. Maybe try with different font style/ colour. Major thing with this is that is must portray luxury and be elegant.

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  • February 11, 2010 1:35 PM
    Sand1 Sand1
      Project Holder
    Draft #11 - symbol is towards the right direction, but looks a bit too floral in design. The font of the text - the fonts of #1 and #2 were more like it, but something with a bit more character. Logo to emphasise luxury a bit more.

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  • February 11, 2010 1:31 PM
    Sand1 Sand1
      Project Holder
    Draft #7 - I like the font. Not keen on the symbol. Drafts #8 - #10, #12 - #16, don't like the symbols or font. Prefer symbol not to be a diamond shape, to be related more to initials S, but symbol not to be as prominent as the text. Symbol to be like a shadow/ ghost image - almost as an embossed image. Also, prefer white backgrounds for printing purposes. How about larger sized or different positioned S's at the beginning of each name?

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  • February 11, 2010 11:46 AM
    Sand1 Sand1
      Project Holder
    Draft #3 looks too playful - probably suits a fashion jeweller. Draft #4 too futuristic, high-tech. We are positioning ourselves by Tiffany, Cartier, De Beers, Graff Diamonds, Harry Winston - designs along these lines is what we're looking for.

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  • February 11, 2010 11:08 AM
    artmonger artmonger
     
    Ah, just saw your note, i'll work on something more decorative with the letters and layout... scratch draft 2 then. o.O

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  • February 11, 2010 10:51 AM
    Sand1 Sand1
      Project Holder
    Thanks for the draft. Not keen on the boxes. Maybe slightly more decorative S's. Maybe having the symbol in the middle of the text logo. Don't like gold.

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