Creative Brief |
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| Logo/Truck Decal for Citrus Transport Trucking Company | ||
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| Citrus Transport | ||
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| Yes | ||
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| We are a southern Florida trucking company that transports citrus fruits on a local and international scale. We mainly deal with Ruby Red grape fruit and occasionally fruit concentrate. We need a professional logo that will demonstrate our reliable and timely business dealings. The logo will be used on the sides of our truck cabs, on stationary, and invoices. | ||
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| Transportation | ||
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Symbolic Abstract Mark Initials |
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Modern Simple Professional |
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| We are not set on any one set of colors but we have discussed the use of yellow and the red-ish/pick color of a grapefruit. We do want to make sure we end up with a logo that can easily translate between color and black and white. | ||
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| not sure | ||
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| We are not set on any one concept but we would like to see something that embraces our Florida roots, exemplifies our product (transport) and ties in the citrus fruit. | ||
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