Logo for RR Motorsports Pvt. Ltd.

RR (not necessary)

No

1. The logo will appear everywhere, branding appears – Karts, Race Cars, T-shirts, banners, backdrops, etc. Therefore it is important that it is instantly recognisable on fast moving vehicles. (Even when seen on TV)
2. It should not be too complicated in design. (When photographs of cars / karts appear in newspapers, it should be recognisable even there. A complicated design might loose a lot of quality in snaps appearing in newspapers / magazines)
3. Currently ‘Rayo Racing’ is branded in 2 ways – a Long version (Rayo Racing in one line) & A stacked version (‘RAYO’ on top of ‘Racing’). The font & look can be seen on one of our karts at the location - http://www.facebook.com/photo.php?fbid=289189264515300&set=a.289188747848685.50777.117992651634963&type=3&theater
Therefore the new logo – should ‘fit in’ well, with both these variations of the brand name – Rayo Racing.
4. Logo should somehow signify ‘speed’ if possible.
5. If possible contain some relation to RR or Rayo Racing 
6. Should not be something common or looked at as copying another brand’s logo.
7. Chequered flag / trophy themes are cliché.
8. Simple, classy with a deep meaning, would be ideal.

Automotive