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La Douceur boulangerie's logo

La Douceur

Contest Holder vanmay ?

Last Logged in : 4359days22hrs ago

Concepts Submitted

310

Guaranteed Prize
350
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest Expedite Expedite Contest
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Live Project

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Deciding

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Project Finalized


Project: La Douceur boulangerie's logo
Industry: Food Logo
Contest Launched: Feb 22, 2012
Selected: 1 winning design from 310 concepts
Winning Design by: vwArt
Close Date: Mar 05, 2012


La Douceur boulangerie's logo - Food


Awarded as a winner
Project Report    

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#268

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Creative Brief


La Douceur boulangerie's logo

La Douceur

Boulangerie Pâtisserie

Yes

- This is a premium bakery and chocolate house
- Products: pastries, cakes, chocolate, occasional cakes.
- The meaning of the brand name:
http://www.larousse.fr/dictionnaires/francais-anglais/douceur. However it has another meaning (slang word) as "cake".
- Style: premium, simple but elegant, French style. \
- Target customers: individuals, high income, have good taste and high demand in food, ages of 25 - 45, mostly women.
- Besides, the bakery also provides pastries and cakes for 5* hotels/resorts.
- Also provides cakes as customized designs for special events.

Food

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Unique/Creative
Clean/Simple
Traditional
Feminine

Colors that are eye-catching but shows the elegance

not sure

Below are some examples that I like. However the concepts and ideas are not suggestions or a must-follow for the logo I expect.

1. http://www.logobee.com/logo-design-samples/samples/192.png
Classic, industry oriented but no impression.

2. http://www.logobee.com/logo-design-samples/samples/4.png
Classic and simple

3. http://www.logobee.com/logo-design-samples/samples/299.png
Art but colors are not good.

4. http://www.logobee.com/logo-design-samples/samples/174.png

Really like it as it creates the spirit of big brand, the logo and colors are appropriate with the brand.

5. http://www.logobee.com/logo-design-samples/samples/40.png
Simple and impressive, very industry oriented. Really like it.

6. http://www.logobee.com/logo-design-samples/samples/142.png
Shows the speed, industry. shows the compatibility between words and sketch. Really like it.

7. Avoid the heavy, cloudy and too eye-catching colors. Avoid the designs that are too much such as http://www.phrizbie-design.com/logo_design0.html

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Discussion


Comments

  • March 06, 2012 3:05 AM
    vanmay vanmay
      Project Holder
    Hi guys, I'd like to thank you all for participating in this project. I have received more than 300 artworks and believe me it was a hard job to pick only one winner. I'd also like to congratulation to the winner vwArt. Well done you! Thanks for your effort and keep it up man. Rgds, La Douceur

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  • March 02, 2012 5:05 AM
    vanmay vanmay
      Project Holder
    Hi guys, I've just extended the competetion to a few days. It'll end in another 3 days. The reason I did it was to give some designers more time to change a few things on their artworks. Thanks so much for your effort and I'm so sorry that I can't give you all my comments individually as some artworks just didn't fit the brief right from the beginning but thanks for joining anyway. Bye for now, La Douceur

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  • February 25, 2012 7:08 PM
    vanmay vanmay
      Project Holder
    Hi guys, Many artworks so far and I have to admit it's so difficult to not like many of them. I've changed to Veiled feature as I see that some artworks are alike in term of concept. From now on you only see your artwork but not others'. Thanks for your effort and have a nice weekend guys! Cheers, La Douceur

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  • February 24, 2012 7:36 AM
    vanmay vanmay
      Project Holder
    Hi guys, Thanks so much for your interest in this contest. After receiving many drafts, I think it would be easier for you guys if I make some points more clear. - This is BAKERY business so the logo should say it. And by BAKERY I mean not just bread but cakes, pastries etc, including chocolate but chocolate is not the main product. - The logo that I expect should be feminine as from its name (LA DOUCEUR - La means female), its meanings (sweet, softness...). And the person who decides to buy cakes/pastries often happens to be women. - Please don't bring chef's face, French flag and cock into the design. We don't need these kind of thing to show our "French" factor. - I need simplicity but elegance. - Please read the brief carefully before starting. Because of those, I must eliminate some drafts. Although those drafts are nice but they are just not appropriate with my kind of business. The followings are nice and appropriate: 66, 82, 87, 77, 66, 49, 41, 92. Keep it up guys!

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  • February 23, 2012 7:29 PM
    vanmay vanmay
      Project Holder
    I've increased prize to $350.

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  • February 23, 2012 6:49 PM
    vanmay vanmay
      Project Holder
    Hello guys, I've upgraded the contest to Guarantee to welcome more designs and encourage you guys. Just to let you know that I've received many logos that I like so keep it up! Can't wait to see the best. Regards, La Douceur

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  • February 23, 2012 9:57 AM
    vanmay vanmay
      Project Holder
    Pls, read the brief carefully. If you don't understand what I want, talk to me. Thanks

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  • February 23, 2012 3:43 AM
    vanmay vanmay
      Project Holder
    http://www.larousse.fr/dictionnaires/francais-anglais/douceur read it again, pls! "la douceur" sounds so sweetness. Could you try to non-capitalization? Come on guys!!! p/s: I can't find edit button :(

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  • February 23, 2012 3:23 AM
    carlvic carlvic
     
    If i knew i would answer but sadly i dont :( I have never hosted a project before. Maybe there's an edit button somewhere :D

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  • February 23, 2012 3:08 AM
    vanmay vanmay
      Project Holder
    How can I change sth in my Brief?

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  • February 22, 2012 10:09 PM
    vanmay vanmay
      Project Holder
    And change Project name to "La Douceur - Logo for a boulangerie"

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  • February 22, 2012 9:48 PM
    vanmay vanmay
      Project Holder
    Sorry. I want to change option "Include this tagline in my logo" to "Yes"

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