ARI Global
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rojosnow
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Insurance broker website
ARI Global
www.ariglobal.com
ARI Global, Inc. is an insurance broker specializing in credit and account receivables insurance. ARI has been consistently recognized as an elite and preferred broker with the major insurance carriers. They offer over 1) 150 years combined credit insurance experience, 2) representatives throughout the United States, with correspondent brokers throughout Canada, Europe and Asia, 3) policy compliance safeguards, 4) claims assistance and 5) customized policy endorsements. As a leading international credit insurance broker they locate the insurance carrier who provides the most coverage, best contract, and least cost. All quotes are free of charge and they offer a 100% guarantee. The imagery should be steel, shipping, lumber (not construction), hi tech (cell phones, computers), any commodity where there's big dollars with relatively thin margins (less than 30%). The look should be very clean and professional.
IMPORTANT: The ARI website focuses on three types of users: 1) the business owner or financial executive, 2) lenders (banks, factors, structured finance), and 3) property and casualty brokers. We want to make it very clear on the home page that these users are the target audience. It could be three side-by-side graphics with text captions. Descriptive text about the business would follow the graphics in the main body section. The structure of the website should be header, navigation, left column body content, right sidebar, and footer. Feel free to slightly modify the logo to fit it into the design. A simple AI logo is included for your use. The 800 number needs to be large and display prominently on the page. The email form and the “Get a Free Credit Insurance Quote” must be at the top of the sidebar. The website navigation should be below the header. Please use the current navigation as a placeholder. The sidebar should be able to accommodate Facebook, Twitter, blog posts, or other widgets. Please use a font pair at http://www.google.com/webfonts. If you are using a serif font, the fallback should be New Times Roman. If you use a sans-serif font, the fallback should be Verdana. NO script fonts. Colors should be deep, rich, and stately. Think big money, corporate, conservative, and professional. You can use the current website content as placeholder text.
Unique/Creative
Clean/Simple
Professional
Content Driven
Conservative
International
Sophisticated
Corporate
Service Oriented
Dark blue
Dark red
Deep gold
below header
www.schwab.com
www.eulerhermes.us
kennedycenter.com
No orange or pastels. Nothing cheap, faded out or busy looking. Think “old money”, accountability, responsibility, and integrity. Keep in mind the audience: business owners/financial executives, property & casualty brokers, and lenders.
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