August 19, 2011 11:08 AM TGIInsurance Project Holder
Smartinfom your draft #10 is good except that due to trademark issues we must display the insurance company logos across the bottom on a white background only. The overall design is sleek but the blue background under the logos would be a deal breaker. I like the idea of using a house and car also but not that particular house, car and people. Good examples of the kinds of photos we are seeking are those seen in draft #5 and draft #6
September, draft #3 is good. Can you try changing the font color and/or size and/or style of certain words in the "why are you paying so much for auto insurance" line? For example in draft #2, auto insurance stands out more because it is in a different color. I would be curious to see what other options there are to make those words stand out.
August 15, 2011 12:47 PM TGIInsurance Project Holder
Siraz, I like draft #2 however can you make the following modifications:
1. Please note that while we are allowed to use the "Progressive" logo we can't use their symbols for the Auto, home, motorcycle... etc. Could you replace those symbols with something similar?
2. The BBB logo should be placed somewhere else as this is not one of our insurance but rather an organization we belong to (for example in draft #1 it is listed on the bottom right).
3. Also, could our phone number be more pronounced somewhere?
4. And finally, I like the overall clean layout but not crazy about that particular guy and car. Any other options?
August 15, 2011 11:25 AM TGIInsurance Project Holder
Setptember, I really like draft #1. I would be inetrested to see how it might look if the auto, home, motorcycle... icons were also across the very top of page 1? Also, Is there a way to put more emphasis on the words "auto insurance" justs o that they stand out more, maybe more than the "Paying so Much".
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Project Holder
1. Please note that while we are allowed to use the "Progressive" logo we can't use their symbols for the Auto, home, motorcycle... etc. Could you replace those symbols with something similar?
2. The BBB logo should be placed somewhere else as this is not one of our insurance but rather an organization we belong to (for example in draft #1 it is listed on the bottom right).
3. Also, could our phone number be more pronounced somewhere?
4. And finally, I like the overall clean layout but not crazy about that particular guy and car. Any other options?
Project Holder