Creative Brief |
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| HWK logo | ||
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| HWK General Engineering Contractors | ||
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| Yes | ||
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| A general civil engineering and construction firm that performs work in both the public and private sectors. HWK plays a role in the design and construction of transportation, geotechnical, water resource, environmental, and site development projects. | ||
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| Engineering | ||
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| We are professional, established, and capable. The logo needs to be clean, crisp, and in-line with industry standard. It also needs to be recognizable but at the same time, not be distracting or stand out too much. | ||
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Logo Type Abstract Mark Initials |
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Clean/Simple Modern Industry Oriented Masculine |
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| There are no specific color combinations. As long as the colors fit the construction/engineering image, HWK is open to your suggestions. Up to three colors if you feel particularly inspired. | ||
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| 2 | ||
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| t needs to be something that can be seen on company letterhead, business cards, company truck ...etc. In other words, the logo needs to be traditional but at the same time be distinguishable. It must be easy to read from a distance. | ||
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