Home Page Design for Cutting-edge Vitamin Company

Home Page Design for Cutting-edge Vitamin Company

Fertile Advantage

Health

Fertile Advantage sells high-quality, natural vitamins to women & men. Our home page needs to provide a clear message of products, emotional connection with company, easy to navigate, inviting and comfortable.

Target audience: Women & men 30-45y, college educated, upper middle class, experiencing difficulty trying to conceive naturally.

Likes: * Clean & organized *White background * Cutting edge & current, but not trendy * Healthy & organic with a touch of science * Professional but approachable and comfortable * Gender neutral - Appeals to women mainly, but also to men * Shapes/textures – soft and comforting (not a lot of hard, straight edges) * Subtle use of our heart logo (supplied), tone on tone in background Dislikes: * Hard, cold shapes and colors * Black background * Babyish design or colors * Clutter, disorganization, too much information * Web store/sales look

Green

Blue

complimentary color of your choice

top

http://www.simpleskincare.com

http://www.myvega.com

http://www.simplychopped.com/

Content included on home page design: 1) Logo (supplied) 2) Product image (supplied) 3) Top navigation: Products, About, Resources, Community, Contact, Shop 4) Shopping cart icon 5) People/lifestyle photo(s) (choose from photos supplied) 6) Tagline - "Creating Families Naturally" 7) 3 featured content boxes - Products, Our Journey, Research-backed Formula 8) Free Product Trial (temporary icon that can be easily removed and added again at a later date) 9) "Search Site" function 10) "Newsletter Sign-up" with entry box for email address and submit button 11) Bottom (HTML) text navigation 12) contact information 13) Social Media Icons - Facebook, Twitter, Pinterest, Google+