Fertile Advantage
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fertileadvantage
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Winner(s) | Web Design | All design entries are veiled from other designers till the end of the contest. Featured Contest |
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Home Page Design for Cutting-edge Vitamin Company
Fertile Advantage
Health
Fertile Advantage sells high-quality, natural vitamins to women & men. Our home page needs to provide a clear message of products, emotional connection with company, easy to navigate, inviting and comfortable. Target audience: Women & men 30-45y, college educated, upper middle class, experiencing difficulty trying to conceive naturally.
Likes: * Clean & organized *White background * Cutting edge & current, but not trendy * Healthy & organic with a touch of science * Professional but approachable and comfortable * Gender neutral - Appeals to women mainly, but also to men * Shapes/textures – soft and comforting (not a lot of hard, straight edges) * Subtle use of our heart logo (supplied), tone on tone in background Dislikes: * Hard, cold shapes and colors * Black background * Babyish design or colors * Clutter, disorganization, too much information * Web store/sales look
Cutting-Edge
Unique/Creative
Clean/Simple
Professional
Friendly
Sophisticated
Inspirational
Soft
Progressive
Masculine
Feminine
Green
Blue
complimentary color of your choice
top
http://www.simpleskincare.com
http://www.myvega.com
http://www.simplychopped.com/
Content included on home page design: 1) Logo (supplied) 2) Product image (supplied) 3) Top navigation: Products, About, Resources, Community, Contact, Shop 4) Shopping cart icon 5) People/lifestyle photo(s) (choose from photos supplied) 6) Tagline - "Creating Families Naturally" 7) 3 featured content boxes - Products, Our Journey, Research-backed Formula 8) Free Product Trial (temporary icon that can be easily removed and added again at a later date) 9) "Search Site" function 10) "Newsletter Sign-up" with entry box for email address and submit button 11) Bottom (HTML) text navigation 12) contact information 13) Social Media Icons - Facebook, Twitter, Pinterest, Google+
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