Frozen Dessert Logo

Gianella's

italian ice

Yes

This will be a mobile pushcart business selling Italian ice, which is very popular here in the Northeast US. It is different than ice cream, gelato or frozen yogurt because it's mostly water, no cream. It's also different because it's served in some size of drinking cup, usually, not in a cone or small cup. It has its own unique appearance, which I'm trying to have captured in the design so that it is instantly recognizable to people at the places I will sell. The graphic will be on a pushcart and has to be visible from a distance, being able to see/understand what the product is from far away, before reading the words.

italian ice appeals to kids, teenagers and parents/adults, so the logo has to appeal to a wide age group. Nothing cartoonish, though, please. I'm looking to convey that it's a traditional, loved product but way better than anything around the area. My company will be unique in that I'll use biodegradable cups and spoons, when no one selling Italian ice does. Everything about the company is green and forward-thinking. I want something inviting, interesting, somewhat elegant without being too feminine or expensive looking and still fun and approachable.

Everything about this business is a contradiction in terms. Traditional product, new approach. Typically sold in cities, but I'm selling in suburbs. Business feel is similar to frozen yogurt shops, but more exciting and also mobile. Also, the business is seasonal, usually only sold during the summer months.

Food