EXPEDITE PROJECT: BANNER FOR CONCUSSION MANAGEMENT PROGRAM

WHY BASELINE TESTING IS ESSENTIAL?

Contest Holder thept2c ?

Last Logged in : 3991days18hrs ago

Concepts Submitted

52

Guaranteed Prize
225
Winner(s)

1

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Project Finalized


Project: EXPEDITE PROJECT: BANNER FOR CONC ...
Industry: Medical Logo
Contest Launched: Sep 18, 2012
Selected: 1 winning design from 52 concepts
Winning Design by: DesignFrames
Close Date: Sep 20, 2012


EXPEDITE PROJECT: BANNER FOR CONCUSSION MANAGEMENT PROGRAM - Medical


Awarded as a winner
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Creative Brief


EXPEDITE PROJECT: BANNER FOR CONCUSSION MANAGEMENT PROGRAM

WHY BASELINE TESTING IS ESSENTIAL?

Medical

TARGET AUDIENCE: PARENTS, COACHES, PRINCIPLES, ATHLETES, PEDIATRICIANS, PHYSICIANS, ANYONE WHO PLAYS A SPORT THAT COULD RESULT IN HITTING THEIR HEAD HARD ENOUGH TO GET A CONCUSSION. FOOTBALL IS #1 GIRLS SOCCER IS #2 FOR SUSTAINING CONCUSSIONS I want to target school-aged & High school Football and girls soccer. For the photographs, I would like to see High School Football on one side of the banner and Girls Soccer on the other side of the banner. I have provided a girls soccer photo that you may be able to use ( I have permission from the photographer but I am not sure of the clarity). I the images I want to portray in both the football and soccer are ones that leave no doubt in the viewer’s mind that a concussion likely occurred. I will email samples so you have an idea; however I do not know if these photos have copyrights or not.

Lastly, I do want to include: BENEFITS OF BASELINE TESTING: -Objective data drives Return-To-Play decisions -Helps Physicians answer the question with confidence, “Can this athlete safely return to play?” -Assures parents in managing their child’s concussion -Greatly reduces the incidence of “Second Impact Syndrome” -Consistent with NCAA Guidelines -Fast & Affordable REQUIREMENTS: The banner needs be titled and focused on our New Concussion Management Program. I don’t want to focus on other physical therapy things that we do that you see on our letterhead. I need your expertise on convincing parents and coaches that getting their athletes to get a baseline test is just as important as putting on a helmut or a pair of cleats when they enter the field. Thank you Devra

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