Web Design | Created by examsuccess
Creative Brief |
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| Exam Success Website design | ||
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| Website design | ||
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| Education | ||
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| www.examsuccess.com | ||
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| Exam Success a leading educator in the Financial Services Industry and provides expert in-class, on-line and self study learning programs and materials. Our clients are working towards the CFA, NASD series 6,7…, CFP designations and come from Banks, Investment Brokerages, Insurance Companies, Mutual Fund Companies, Law Firms... | ||
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Colored backgrounds |
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Clean/Simple Professional Content Driven |
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| colors of the text of the logo | ||
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| The blue of the logo for the roll over. | ||
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| Verdana | ||
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| left side | ||
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| http://www.lg.com | ||
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| http://www.allenresources.com | ||
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Competitors: www.oliverslearning.com , www.schweser.com , http://www.schweser.com/index.php , www.allenresources.com , www.foranfinancial.com , www.stalla.com , http://www.analystnotes.com Likes dislikes busy/cluttered pages Website image Clean/Simple, Professional, Content Driven, Modern, Corporate First color same color pallet as the logo (black, blue, grey and shades thereof), white backgound Font selection san serif fonts that are easy to read are coporate looking and work with the font of the logo Logo placement should be LHS top of page. Logo should be approx. 1/3 width of page see size example: http://www.allenresources.com 1st Nav placement: above the header on RHS, please make visually less prominent than the main nav bar (2nd navigation bar). 2nd Nav placement: horizontal, below logo or to the RHS of the logo. Placement: upper RHS of jump page see: http://www.templatemonster.com/website-templates/20398.html or to the RHS of the logo see: http://www.templatemonster.com/website-templates/28815.html Favourite Websites for layout/ look and feel: Website url 1 http://www.templatemonster.com/website-templates/28815.html Website url 2 http://www.templatemonster.com/website-templates/21995.html Website url 3 www.allenresources.com Design Preferences: 1. White background, soft shaded and / or darker colour blocks for emphasis, lots of white space, black text 2. Fonts should be san serif, easy to read i.e veranda, Tahoma…. 3. Minimal graphics so as to not slow loading (we do not have photos so use stock ones if required) 4. Logo size to be approx. same width of a 1 column in a 3 column layout 5. Fluid design which will adjust to browser (minimize scrolling) 6. Menu Tree like IBM.com 7. + - Menu Tree for Navigation Bars 8. Home page main links to be rollovers 9. Our logo located at: http://www.adamrumanek.com/demo/exam_logo/logo_web1 or web2 or web 3 Other important information: • Site visitors will be able to purchase goods on line • Site visitors will need to register to access information • Site visitors will be able to download files • Site to be built in a template using a layered psd. • We will be using HTML/ Joomla integration to run the content for the secondary pages for the final website launch. Please make sure your code/templages are Joomla ready. Top of home page: Logo Navigation bar #1 About/ Contact / info@examsuccess.ca / Sign In / Search Navigation Bar #2 (Main Menu) Designations / Study Materials / Instruction / Corporate Training/ Order - Register Would like to have the Register/ Order Link to visually pop (be differentiated). Home Body: Exam Prep & Corporate Training (Main Feature Heading followed by a a 40-45 word description on the company with some links included in the text). What we offer (A Secondary Heading introducing the 3 main sections (see below) that need to stand out visually. Each section will have 50 word description and a more link at the end of the section. The three sections are: Study Guides & Workbooks Practice Questions Intensive Reviews Un-titled small ad space (above footer) Credentials (A Secondary heading followed by a 3 paragraph 100 word description on faculty and their experience). Capabilities (A Secondary heading followed by 6 bullet pts of up to 4 words ea.) Footer: C 2010 Exam Success info@examsucces.ca About/ Contact/ Privacy Policies / Terms of Use/ Site Map The CFA® Institute does not endorse, promote or warrant the accuracy or quality of the products and services offered by Exam Success. CFA® and Chartered Financial Analyst are registered Trademarks owned by CFA Institute. Menu Links: About - Overview - Faculty - Alumni & Clients - Feedback - Links Contact Sign In Search Designations - CFA level 1, level 2, level 3 - CFP - CSC - Mutual Funds Study Materials - On-line Study Guides - On-line Workbooks - On-line Practice Questions Instruction Corporate Training Order -Register |
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