Drive Thru Boba

Drive Thru Boba

Contest Holder threedolls ?

Last Logged in : 4347days8hrs ago

Concepts Submitted

38

Guaranteed Prize
299
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Drive Thru Boba
Industry: Beverages Logo
Contest Launched: Jun 20, 2012
Selected: 1 winning design from 38 concepts
Winning Design by: mdsgrafix
Close Date: Jun 27, 2012


Drive Thru Boba  - Beverages


Awarded as a winner
Project Report    

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Creative Brief


Drive Thru Boba

Drive Thru Boba

& Ice Cream

Yes

This logo will represent our business that specializes in authentic asian-flavored tea and coffee-based beverages that are offered with various types of boba (pearls/tapioca) served via a drive-thru window. The brand is about convenience, quickness and quality.

Beverages

Logo Type
Logo Type

Initials
Initials


Unique/Creative
Clean/Simple
Modern
Traditional
Retro

Our paint scheme for the outside of our buildings should and need to work with this logo. Most cities will require a somewhat subdued color palette for the building paint. So for the logo, we would like something that's easy to read while driving down the street - easy to recognize and spot. Keep the colors simple (no pink, purple, or something 'girly') because we will also be converting it to greyscale for use in some of our printed packaging.

2

We want to stress that any designs that incorporate a semi-filled cup with a straw and some bubbles/ice cream cone will immediately be disqualified - that's something that will come across as amateurish and without any effort. The emphasis should be on the text part of the logo, but can incorporate a novel way to depict an arrow or some sort of image to represent the motion of a drive-thru. Remember, drive-thrus are a bit of American history - we embrace it even though we are serving a well-known asian beverage/snack. Don't let it limit your creativity, but try your best to meld these icons into your design.

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