Creative Brief |
||
|
||
| Doxacom, corporate logo | ||
|
||
| Doxacom | ||
|
||
| Corporate communications | ||
|
||
| No | ||
|
||
|
Business logo for a small corporate communications company focusing on counseling on executive level. Specialties: Branding and identity, public relations, creating magic moments. Niche: Marine industry Competence profile: Corporate communications manager / advisor. Possessing extensive experience from business-to-business in the maritime industry. Focusing on inspiration and motivation of the organisation. Specialised in building and managing brands in private and public corporations. The meaning of "com" (mine): Corporate communications. The meaning of Doxa: In classical rhetoric, the domain of opinion, belief, or probable knowledge - in contrast to episteme, the domain of certainty or true knowledge. Common belief or popular opinion. |
||
|
||
| Communications and Media | ||
|
||
|
Business idea related to the company name and logo: The business idea is to offer clients communication counseling and services challenging the common belief regards their markets and/or public opinion influencing their operations. I would like to communicate towards an executive target group, but still be able to be perceived as a courageous and innovative. |
||
|
||
|
Logo Type Abstract Mark |
||
|
||
|
Unique/Creative Clean/Simple Corporate Industry Oriented |
||
|
||
|
Black (main types) and orange (symbol or details) preferably. Dark grey may also be an alternative to black. Brown may also be an alternative element towards orange, but a risky color because of unusual in my niche (marine business) and also not many references. I would NOT like 3D effects. At this stage a simple version of the logo must be possible to print in one color directly on white like an old stencil font. |
||
|
||
| 2 | ||
|
||
| Write the word "Doxacom" in one word, because a lot of companies use the word "Doxa". | ||
|
||
