Dix Communications

discountguru.com

Yes

This is the name for a regional discount gift certificate web site. It should be fun, yet it is serious, as it involves money (savings). It will appeal to both genders, but be used more by females. We assume the target age to be 25-54. It will compete with "groupon" type sites. It will be displayed in many different venues: on the web site(s), advertising, billboards, etc. If desired it can be broken into two different elements, meaing "discount" and "guru" can have differnt colors or type style as long as it is east to determine that it is a URL. The ".com" portion can be deemphasized. It can be playful, exciting, enticing but yet not too youthful nor anti-establishment. Obviously, it should motivate someone to try the site and save!

Communications and Media