Creative Brief |
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| Corporate Logo | ||
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| Centenary Care | ||
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| Care Without Compromise | ||
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| Yes | ||
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| Centenary Care Homes Ltd is a business providing Residential Care in several care homes accross the UK and is looking for a corporate logo that will enable quick recognition of its brand and the nature of its business. | ||
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| Health | ||
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Centenary Care is looking for a corporate logo that will comunicate both the nature of the business (as a care provider) as well as being easily identifiable- ( think of the BUPA logo-but keep in mind that we are NOT a Hospital or Primary Health care establishment ) coupled with some of the following elements: - Homely feel -Traditional ( the word Centenary indicates something old as well as of course connotations to the word Centenial meaning 100 years ) -Caring -Professional -Elegant -Strapline is " Care Without Compromise" so setting high standards. Anyone attempting this brief might do well to research current care providers corporate logos as a first step and to view the logos that we will be competing against:(www.carehome.co.uk/caregroups)..we are looking for something easily identifiable, that could include symbols or logo type but that ultimately is simple elegant and memorable. |
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Logo Type Symbolic Abstract Mark Initials Illustrative |
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Clean/Simple Sophisticated Corporate Industry Oriented Traditional Serious Illustrative |
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Colours that indicate something traditional but elegant and "expensive/stylish/exclusive" Green - Blue- Red ( not postbox red ! ) |
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| 3 | ||
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| This is and open brief, keeping in mind what the logo should communicate as decribed above and that it is a corporate logo. | ||
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