New Management looking to capture their excitement in 2-Page Sales Document
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onebird
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Can you give new life to old Marketing Materials?
New Management looking to capture their excitement in 2-Page Sales Document
Advertising
Our buyers fall into two categories, the first are hip youngsters that are getting their first shot at doing media plans at small advertising agencies. The second group are local tourism professionals who have seen it all and are now running the local tourism board's marketing. They don't trust easily. We should aim for the first but not be so tragically hip that we don't appeal to the latter audience.
This material must cover a few things: 1)how the system works including a screenshot. I think the old version does well at this. 2)illustrate the size of our audience in an attractive fashion 3)illustrate the demographics of our site in an attractive fashion. 4)include a testimonial (or many) from a current customer. Benefits to the consumer include: *Quality of Leads (ours our verfied) *Quantity of Leads (we're the leader) *We attract an audience of early stage travel planners. (people who haven't selected a destination) *No set up costs *Only pay when someone requests your brochure *3 month follow up emails we send out help illustrate ROI on campaigns. *We offer both printed guides and eBooks for download. We'd like to distill this down to 1 page but we may have to drag it out to 2.
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