Creative Brief |
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| Ben's Pub - New Logo | ||
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| Ben's Pub | ||
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| No | ||
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| We are a bar that has been around for almost 6 years. We used to be known as Ben's Brewing Co., but we are in the middle of a re-branding because we no longer brew beer here. This bar is hugely important in people's lives -- it's like the Cheers of our area. We do not have a big food menu, but we have the best bar business in the area. Our happy hour hits a 35 - 60 age group, but our late-night business is 21 - 30. While we have the biggest selection of tap beers, we also are known for our cocktails. More than anything, what makes this place work is the good personalities that tend bar and work as servers. | ||
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| Hospitality Industry | ||
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| I like pub logos in general -- something that conveys that this an open house to everyone, but it looks traditional. Something that looks like it's been on this corner for a long time. This logo should generally appeal to people 30+. But, it should also be flexible enough to be used on our glasses, coasters, t-shirts etc. | ||
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Logo Type Illustrative |
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Clean/Simple Traditional Local/Neighborhood Fun |
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| No real preference. Kelly green is OK, but probably over-done because we are not an Irish bar. | ||
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| 2 | ||
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